Senior Content Writer

Impact Guru Inc.; Mumbai Suburban; On-site; INR 600,000 - 900,000; Full time

Job summary

Impact Guru Inc. in Mumbai Suburban seeks a senior content writer to craft campaign copy, scripts, landing pages, blogs, and emails for ImpactGuru, CarePal Money, and CarePal Secure.

You bring proven storytelling and direct-response copy skills, SEO understanding, and the ability to produce long-form articles, video scripts, and product communications, while collaborating with marketing, design, and product teams. English fluency is essential; Hindi is a plus.

Qualifications

• 25 years of proven experience in Content Writing, Copywriting, or Brand Communications (Fintech, Healthtech, or Agency background is a plus).
• Exceptional storytelling skills paired with sharp direct-response copywriting capabilities.
• Versatility: writing performance ad copy, video scripts, product communications, and long form articles.
• Digital Acumen: SEO, digital marketing channels, and content performance optimization.
• Language: Superior command of written and spoken English; proficiency in Hindi a strong advantage.
• Execution: Excellent time management with the ability to manage multiple brand projects simultaneously.

Responsibilities

• Brand & Campaign Messaging: Write compelling campaign copy, performance ad creatives, and brand communications across ImpactGuru, CarePal Money, and CarePal Secure.
• Scriptwriting: Draft engaging scripts for promotional fundraising videos, patient story features, social media campaigns, and brand awareness assets.
• Digital & Web Content: Develop high-converting landing page text, website copy, and SEO-optimized blogs explaining healthcare loans, protection plans, and medical crowdfunding features.
• Lifecycle Communication: Design persuasive email marketing journeys and automated WhatsApp workflows tailored to donor, borrower, and subscriber segments.
• Cross-Functional Collaboration: Partner closely with performance marketing, design, and product teams to conceptualize and execute integrated campaigns.
• Brand Voice Maintenance: Ensure an empathetic, clear, and consistent tone of voice across all customer touchpoints and public messaging channels.

Skills

Storytelling

Direct-response

Video scripts

Long-form

SEO optimization

English fluency

Job description

KEY RESPONSIBILITIES

• Brand & Campaign Messaging: Write compelling campaign copy, performance ad creatives, and brand communications across ImpactGuru, CarePal Money, and CarePal Secure.
• Scriptwriting: Draft engaging scripts for promotional fundraising videos, patient story features, social media campaigns, and brand awareness assets.
• Digital & Web Content: Develop high-converting landing page text, website copy, and SEO-optimized blogs explaining healthcare loans, protection plans, and medical crowdfunding features.
• Lifecycle Communication: Design persuasive email marketing journeys and automated WhatsApp workflows tailored to donor, borrower, and subscriber segments.
• Cross-Functional Collaboration: Partner closely with performance marketing, design, and product teams to conceptualize and execute integrated campaigns.
• Brand Voice Maintenance: Ensure an empathetic, clear, and consistent tone of voice across all customer touchpoints and public messaging channels.

REQUIREMENTS & QUALIFICATIONS

• Experience: 25 years of proven experience in Content Writing, Copywriting, or Brand Communications (Fintech, Healthtech, or Agency background is a plus).
• Core Competencies: Exceptional storytelling skills paired with sharp direct-response copywriting capabilities.
• Versatility: Strong track record of writing performance ad copy, video scripts, product communications, and long form articles.
• Digital Acumen: Sound understanding of SEO, digital marketing channels, and content performance optimization.
• Language Command: Superior command of written and spoken English. Proficiency in Hindi is a strong advantage.
• Execution: Excellent time management with the ability to manage tight deadlines and handle multiple brand projects simultaneously.