Senior Content Writer

Capgemini; Navi Mumbai; Vor Ort; INR 1.500.000 - 2.600.000; Vollzeit

Zusammenfassung

Capgemini India is seeking a senior content writer and strategist to lead integrated content across social media, PR, and digital channels, translating business goals into compelling storytelling that strengthens our brand. You will develop thought leadership content for senior executives, craft SEO-friendly website assets, and guide employer branding efforts with cross-functional teams.

The role demands strong English, editorial planning, and the ability to manage campaigns end-to-end and

Qualifikationen

• 6–10 years in content writing for social media, PR, and branding.
• Content strategy, editorial planning, multi-channel campaigns.
• Strong writing, editing, and storytelling across formats.
• Proficient in SEO, analytics, and content performance tracking.
• Creative thinker who can simplify complex topics for diverse audiences.
• Experience working with cross-functional teams and project management.
• Independent worker with strong time management and ownership.
• Familiar with communication tools, CRM, and Gen AI platforms.
• Bachelor's in Marketing/Communications; advanced certifications a plus.
• Excellent English proficiency; multilingual skills are advantageous.

Aufgaben

• Develop and implement integrated content strategies across social media, PR, and digital platforms.
• Advise stakeholders on strategic content solutions.
• Create engaging content (social posts, blogs) to boost brand visibility.
• Craft branding materials including award submissions.
• Lead employer branding showcasing culture and employee stories.
• Develop thought leadership content for senior executives.
• Write and optimize campaign landing pages and website content with SEO.
• Edit and proofread content to ensure clarity and brand consistency.
• Collaborate with cross-functional teams for integrated campaigns.
• Monitor trends and metrics to refine strategies.
• Manage content workflows and coordinate with agencies.

Kenntnisse

Content strategy

Editorial planning

Multi-channel campaigns

Creative writing

Editing

Storytelling

SEO

Analytics

Content analytics

Cross-functional collaboration

Time management

Ownership

Gen AI platforms

English proficiency

Ausbildung

Bachelor's in Marketing/Communications

Tools

CRM

Gen AI platforms

Jobbeschreibung

Your role

• Develop and implement integrated content strategies across social media, PR, and digital platforms to amplify Capgemini India's brand voice and support marketing, branding, and business goals.
• Take a consultative approach, guiding stakeholders toward strategic content solutions.
• Create engaging, share-worthy content (social posts, blogs, etc.) that enhances brand reputation and visibility.
• Craft high-impact branding materials, including award submissions, aligned with Capgemini's messaging framework.
• Lead employer branding initiatives, showcasing culture, values, and employee stories across channels.
• Develop thought leadership and LinkedIn content for senior executives, positioning them as industry leaders.
• Write and optimize campaign landing pages and website content, ensuring SEO alignment and brand consistency.
• Edit and proofread all content to maintain clarity, tone, and adherence to brand guidelines.
• Collaborate with cross-functional teams to deliver integrated, visually compelling campaigns.
• Monitor trends and performance metrics to refine content strategies and drive innovation.
• Manage content workflows and agency coordination to ensure timely, high-quality delivery.

Your Profile

• 6-10 years of content writing experience with focus on social media, PR, and branding.
• Skilled in content strategy, editorial planning, and multi-channel campaigns.
• Strong writing, editing, and storytelling across formats (social, video, web).
• Well-versed in SEO, analytics, and content performance tracking.
• Creative thinker with ability to simplify complex topics for diverse audiences.
• Experienced in working with cross-functional teams and managing projects.
• Works independently with strong time management and ownership.
• Familiar with communication tools, CRM, and Gen AI platforms.
• Holds a Bachelor's in Marketing/Communications; advanced certifications a plus.
• Excellent English proficiency; additional languages are an advantage.