Senior Content Writer

ProManage.biz; India; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

A leading technology firm is seeking a Senior Content Writer and Strategist to create compelling content for various channels. This full-time position requires someone with 5+ years of experience in content writing and strategy, with a strong command of English and familiarity with the marketing funnel. You'll be responsible for developing content that promotes the firm's products and services while driving inbound interest and enhancing the firm’s global presence.

Qualifications

• 5+ years of experience in content writing and strategy.
• UG / PG in English, Marketing, Communications, or a related field.
• Excellent proficiency in English (written and verbal).
• Strong understanding of the marketing funnel.
• Proven ability to write about technology and SaaS products.

Responsibilities

• Develop high-quality content to promote products and services.
• Execute a content strategy aligned with the marketing funnel.
• Create thought leadership content for global markets.
• Drive inbound demand through blogs, whitepapers, and landing pages.
• Collaborate with marketing and product teams for consistent messaging.
• Optimize content for SEO and manage website updates.
• Track and analyze performance metrics such as website traffic and conversion rates; optimize content for SEO.
• Leverage AI tools to enhance content creation, research, and optimization.
• Support marketing operations with content assets for campaigns and launches.

Skills

Content writing

Marketing funnel knowledge

Tech/SaaS writing

Social media writing

AI in content creation

Education

UG/PG in English, Marketing, Communications

Tools

AI content tools

Job description

Direct message the job poster from ProManage.biz

Full Stack Human Resource, Talent Acquisition

About Pro-Manage

Pro-Manage is a pioneering tech- and AI-based Marketing-as-a-Service platform developed to serve multi-location enterprise clients increase, manage and measure digital engagement opportunities with prospects and customers, leveraging several valuable business and technology partnerships with global leaders such as Google GMB/Chat, Microsoft Bing, Meta WhatsApp/Instagram, Knowlarity Cloud telephony and others. Pro-Manage is a powerful and sophisticated marketing SaaS platform that has attracted highly regarded brands as its clients. Pro-Manage is developed using advanced technologies, design thinking, continuous discovery, agile development and product management methodologies. The cross-functional Pro-Manage team uses integrated customer-centric product-led marketing and growth paradigms designed to attract and retain targeted customers, maximizing life‑time value and minimizing customer acquisition efforts and costs. Pro-Manage is developed and offered by Sulekha, one of India’s largest digital business and consumer brands that has transformed local services ecosystem through an AI‑based need fulfillment and monetization platform that generates millions of qualified, parameterized service requests to local service SMBs every day in 40 cities. Pro-Manage aspires to be the dominant, industry‑leading and technologically the most sophisticated marketing SaaS platform in India with 500+ enterprise customers in the next two years. Pro-Manage and Sulekha have three of the well-regarded firms as their investors: Norwest Venture Partners (Palo Alto, US), Mitsui (Tokyo), and GIC (sovereign wealth fund of Singapore).

Experience: 5+ Years

Education: UG / PG in English, Marketing, Communications, or a related field

Job Overview

ProManage is looking for an experienced Senior Content Writer and Strategist to develop compelling content that showcases our products and services across multiple channels, including our website, LinkedIn, and paid and organic campaigns.

The role will focus on driving inbound interest, building thought leadership, and positioning ProManage as a global SaaS brand. You will play a key role in increasing website traffic, LinkedIn growth, and improving conversion rates across campaigns.

Key Responsibilities

• Develop high-quality content to promote ProManage’s products and services across:
• Website
• LinkedIn
• Paid and organic digital campaigns
• Build and execute a content strategy aligned with the marketing funnel (awareness, consideration, conversion).
• Create thought leadership content to position ProManage for global markets.
• Drive inbound demand through blogs, whitepapers, case studies, landing pages, ad copies, and social media content.
• Collaborate with marketing, product, and growth teams to ensure consistent messaging.
• Plan, manage, and optimize content calendars.
• Track and analyze performance metrics such as:
• Website traffic
• Conversion rates across campaigns
• Optimize content for SEO and manage website content updates.
• Leverage AI tools to enhance content creation, research, and optimization.
• Support marketing operations with content assets for campaigns and launches.

Critical / Key Skills

• Excellent proficiency in English (written and verbal).
• Strong understanding of the marketing funnel.
• Proven ability to write about technology and SaaS products.
• Adept in all forms of writing:
• Social media
• Marketing and sales content
• Content planning and content strategy expertise.
• Hands‑on knowledge of AI tools for content creation and optimization.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Art/Creative

Industries

Technology, Information and Internet