Senior Content Writer / Lead Content Strategist

Poornam Info Vision Pvt. Ltd.; Ernakulam; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Poornam Info Vision Pvt. Ltd. is seeking a Senior Content Writer/Lead Content Strategist to drive content initiatives, strengthen our brand, and generate leads.

You will create long- and short-form content, mentor writers, and collaborate with Product, Sales, SEO, and Marketing to deliver measurable results. The ideal candidate has 6–8 years in content strategy or writing, experience with SaaS/IT services, a strong portfolio, and hands-on SEO with tools like Ahrefs, SEMrush, and Google Search

Job description

Poornam Info Vision is seeking an experienced Senior Content Writer / Lead Content Strategist to lead our content initiatives and strengthen our brand presence. This role requires a strategic thinker with exceptional writing skills, a strong understanding of SEO, and the ability to create content that drives engagement, generates leads, and supports business growth.

The ideal candidate will have experience developing content strategies, creating high-quality long-form and short-form content, mentoring writers, and collaborating with cross-functional teams to deliver measurable results.

Key Skills

• Content Strategy & Editorial Planning
• Content Writing & Copywriting
• SEO Content Writing & On-Page Optimization
• Keyword Research & Search Intent Analysis
• Blog Writing, Whitepapers, Case Studies & eBooks
• Landing Pages, Email Campaigns & Ad Copy
• WordPress or Similar CMS
• Ahrefs, SEMrush, Google Search Console, Yoast
• Google Analytics & Content Performance Analysis
• AI Writing & Productivity Tools
• Proofreading & Editorial Review
• Stakeholder & Cross-functional Collaboration

Roles & Responsibilities

• Develop and execute content strategies aligned with marketing and business objectives.
• Create, edit, and review high-quality long-form and short-form content across multiple digital channels.
• Manage the editorial calendar and ensure timely delivery of content initiatives.
• Collaborate with Product, Sales, SEO, Design, and Marketing teams to produce audience-focused content.
• Optimize content for search engines using modern SEO best practices.
• Monitor content performance and recommend improvements based on analytics and business goals.
• Maintain consistency in brand voice, editorial standards, and messaging across all content.
• Review and mentor junior writers, freelancers, and external agencies to ensure content quality.
• Research industry trends and translate complex concepts into clear, engaging content.

Desired Candidate Profile

• 6-8 years of experience in Content Writing, Copywriting, or Content Strategy.
• Experience in SaaS, IT/ITeS, or Digital Marketing Agency environments is preferred.
• Bachelor's or Master's degree in English, Journalism, Communications, Marketing, or a related field.
• Strong portfolio demonstrating long-form content, SEO content, conversion copy, and campaign assets.
• Hands-on experience with SEO tools such as Ahrefs, SEMrush, Google Search Console, or Yoast.
• Proficiency with WordPress or similar CMS platforms.
• Excellent written and verbal communication skills with exceptional attention to detail.
• Strong project management skills with the ability to manage multiple priorities and deadlines.