Content Strategist Manager

Fullife Healthcare; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Fullife Healthcare in Gurugram seeks a seasoned Content Strategist to lead annual and quarterly content planning across international markets.

You will build market-specific pillars around consumer behavior, sports nutrition and wellness, own social content across Instagram, TikTok, YouTube, and collaborate with creators and e-commerce teams to ensure consistent storytelling and brand integrity.

5–8 years of experience, strong storytelling, and analytics are essential for success in this role.

Qualifications

• 5–8 years in content strategy or social media marketing.
• Experience across international markets and global brands.
• Strong storytelling and content planning capabilities.
• Proficiency with performance analytics.

Responsibilities

• Develop and own annual and quarterly international content strategy.
• Build market-specific content pillars based on consumer behavior and culture.
• Identify content opportunities around sports, fitness, wellness, and lifestyle.
• Own content strategy for major platforms (Instagram, TikTok, YouTube) and testing frameworks.
• Collaborate with creator/influencer teams and e-commerce to ensure consistent storytelling.
• Manage internal and external content resources and ensure timely delivery.

Skills

Content strategy

Social media marketing

Brand marketing

Digital content planning

International markets

Creator marketing

Analytics

Job description

Role & responsibilities

• Develop and own the annual and quarterly content strategy for Fast&Ups international markets.
• Build market-specific content pillars based on consumer behaviour, cultural nuances, sporting calendars and business priorities.
• Identify content opportunities around sports, fitness, wellness, hydration, lifestyle and cultural moments.

1. International Content Strategy:

• Develop and own the annual and quarterly content strategy for Fast&Ups international markets.
• Build market-specific content pillars based on consumer behaviour, cultural nuances, sporting calendars and business priorities.
• Identify content opportunities around sports, fitness, wellness, hydration, lifestyle and cultural moments.

2.Social Media Content :

• Own content strategy for Instagram, TikTok, YouTube and other relevant platforms.
• Develop creative testing frameworks across hooks, formats, messaging, CTAs and audiences.
• Develop concepts for Reels, TikToks, static content, carousels, stories and other social formats.
• Identify trends, formats, sounds, conversations and cultural moments relevant to each market.
• Ensure content is optimized for engagement, reach and discovery.

3. Creator & Influencer Content :

• Work closely with the creator/influencer team to develop briefs and content directions.
• Develop creative briefs for different creator cohorts and use cases.
• Identify opportunities to convert creator content into paid media assets.

4. E-commerce Content

• Work with e-commerce teams to ensure strong product storytelling and consistency across all platforms.
• Help Develop enhanced product content, A+ content, banners, videos and platform-specific assets.
• Ensure brand consistency across D2C and marketplace environments.

5. Team & Agency Management

• Manage internal content resources, copywriters, editors and external agencies/creators.
• Build efficient content workflows and approval processes across international markets.
• Brief creative teams and ensure timely delivery of assets.
• Maintain high standards of quality and brand consistency.

Preferred candidate profile

• 5-8 years of experience in content strategy, social media marketing, brand marketing, or digital content.
• Experience working across international markets, global brands, or export-focused consumer businesses.
• Strong understanding of Instagram, TikTok, YouTube, creator marketing, and content performance analytics.
• Experience in FMCG, nutraceuticals, sports nutrition, wellness, consumer healthcare, or lifestyle brands preferred.
• Excellent storytelling, creative thinking, and content planning capabilities.
• Preferred Industry Experience: FMCG, Nutrition, Ecommerce, B2B & B2C, Wellness