Senior Business Development Manager

Weekday AI; Mumbai; In loco; INR 12.000.000 - 18.000.000; Tempo pieno

Descrizione del lavoro

Weekday, Mumbai-based, seeks a Senior Business Development Manager to spearhead growth in the creator economy. You will identify new market opportunities, forge strategic partnerships with influencers, agencies, and brands, and translate market insights into compelling offers that drive revenue.

Collaborate with product, marketing, and finance to refine go-to-market strategies, pricing, and onboarding for partners.

Competenze

• 4+ years in business development or sales within digital media, creator economy, or influencer marketing.
• Proven experience in cold outreach and lead generation with a track record of exceeding quotas.
• Strong negotiation skills with content creators, agencies, and sponsors.
• Knowledge of social media, distribution channels, and creator monetization models.
• Excellent communication and presentation abilities for diverse audiences.

Mansioni

• Identify high-potential segments within the creator economy and influencer marketing.
• Design and execute cold outreach campaigns to generate qualified leads.
• Negotiate partnership agreements and revenue sharing terms with creators and agencies.
• Develop value propositions and pitches for C-suite and creators.
• Collaborate with product, marketing, and finance to refine GTM strategies and pricing.
• Track metrics, forecast pipeline health, and report to senior leadership.
• Mentor junior staff and share market insights.
• Lead cross-functional onboarding improvements for partners and creators.
• Conduct competitive analyses and advise on strategic adjustments.
• Represent the company at industry conferences and events.

Conoscenze

Lead generation

Cold outreach

Negotiation

CRM systems

Analytics tools

Strategic thinking

Cross-functional collaboration

Communication

Creator economy knowledge

Go-to-market

Strumenti

CRM systems

Analytics platforms

Descrizione del lavoro

This role is for one of the Weekly's clients.

Salary range: Rs 12000000 - Rs 18000000 (ie INR 12-18 LPA)

Experience: 4+ yrs

Location: Mumbai

As a Senior Business Development Manager, you will spearhead growth initiatives, identify new market opportunities, and forge strategic partnerships that amplify brand presence across the rapidly evolving creator economy. You will blend data-driven insights with creative outreach strategies to craft compelling offers for influencers, agencies, and emerging content creators, driving revenue and deepening ecosystem engagement. Your role will be pivotal in expanding distribution channels, refining sales processes, and ensuring a seamless alignment between product offerings and market demands, all while maintaining strong relationships with key industry stakeholders. You will work closely with cross-functional teams to translate market intelligence into actionable plans that accelerate customer acquisition, retention, and long-term partnership value.

Key Responsibilities

• Identify and prioritize high-potential segments within the creator economy and influencer marketing landscape.
• Design and execute cold outreach campaigns that generate qualified leads across digital platforms and industry events.
• Negotiate partnership agreements, revenue sharing models, and contractual terms with creators, agencies, and brand sponsors.
• Develop value propositions and pitch decks tailored to diverse stakeholder audiences, including C-suite executives and creative talent.
• Collaborate with product, marketing, and finance teams to refine Go-to-Market strategies and pricing models.
• Track performance metrics, forecast pipeline health, and deliver regular reports to senior leadership.
• Mentor junior business development staff, providing coaching on sales techniques and market trends.
• Lead cross-functional initiatives that improve onboarding experiences for new partners and creators.
• Conduct competitive analyses, monitor industry trends, and recommend strategic adjustments to maintain market relevance.
• Represent the company at industry conferences, summits, and networking events to enhance brand visibility and credibility.

What makes you a great fit

• 4+ years of proven experience in business development or sales within the digital media, creator economy, or influencer marketing sectors.
• Demonstrated success in cold outreach and lead generation, with a track record of exceeding quarterly quotas.
• Strong negotiation skills and ability to secure mutually beneficial agreements with content creators and agencies.
• In-depth knowledge of social media platforms, content distribution channels, and creator monetization models.
• Excellent communication and presentation abilities, capable of articulating complex concepts to diverse audiences.
• Strategic thinker with the capacity to translate market data into actionable growth plans.
• Proactive self-starter who thrives in a fast-paced, dynamic environment.
• Experience working cross-functionally with product, marketing, and finance teams.
• Comfortable using CRM systems, analytics tools, and sales enablement platforms.
• Passion for staying ahead of industry trends and an eagerness to innovate within the evolving creator ecosystem.