Role & responsibilities
KRAs:
Initial Informative Calls
- Make initial informative calls to all new franchise leads (business affiliates) who apply or show interest in the franchise model.
- 100% of all newly assigned leads contacted within 48 hours of receipt.
- Call attempt logs updated with 100% accuracy in the CRM.
Lead Qualification
- Identify, evaluate, and nurture potential clients by assessing leads on parameters such as location preference, background profile, business interest, and investment readiness.
- Minimum 75% of leads showing interest move to the qualified prospect stage.
- Maintain 100% qualification notes updated in CRM.
Franchise Model Presentation
- Provide detailed presentations on the franchise model, operational structure, required support, and centre setup guidelines to qualified leads.
- 100% of qualified prospects receive a detailed franchise presentation within 5 business days of initial qualification.
- Ensure minimum 90% presentation completion rate as tracked in CRM.
Business Model Presentation (Zoom Sessions)
- Conduct structured online sessions (Zoom/Google Meet) to explain the business model, operational processes, revenue model, and support structure.
- Conduct at least 5 initial Zoom sessions per week with interested affiliates.
- Achieve minimum 80% attendance from scheduled prospects.
Prospect Tracking & Reporting
- Maintain an updated database of all leads and prospects, including stage, status, follow-up notes, and movement.
- Maintain 100% updated prospect tracker (lead status, follow-ups, meeting notes).
- Share the tracker with department heads every week without delay.
- Ensure 0% missing or outdated entries in the tracker.
Second-Level Meetings
- Coordinate and schedule negotiation-level meetings between qualified affiliates and department heads.
- Arrange minimum 4 second-level meetings per week.
- Ensure at least 90% meeting adherence (successful completion vs. scheduled).
- Share meeting minutes within 24 hours post‑meeting.
Application & Follow-Up Process:
Share application forms with serious prospects and follow up to initiate the franchise approval and negotiation process.
- Minimum 20% of interested prospects submit application forms within 3 business days of receiving them.
- Maintain 100% follow-up compliance (follow-up within 48 hours).
- Track application form submissions with 100% accuracy.