Assistant Brand Manager

MNR Solutions Pvt. Ltd.; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Join a leading company as a Brand Manager, where you'll shape the brand identity and storytelling. You'll collaborate with teams to create impactful campaigns and maintain brand consistency across all channels. This entry-level position offers a unique opportunity to innovate in brand management in a dynamic environment.

Qualifications

• 2-4 years in brand, marketing, or creative roles, ideally in D2C or FMCG.
• Ability to think conceptually about brand identity and storytelling.

Responsibilities

• Collaborate with teams to co-create brand identity and playbook.
• Plan and execute major brand campaigns and product launches.
• Maintain brand consistency across all touchpoints and media.

Skills

Conceptual thinking

Brand identity

Storytelling

Job description

1 week ago Be among the first 25 applicants

This role sits at the intersection of strategy and execution. You’ll work directly with the founder and cross-functional teams to define Rabitat’s voice and visual presence, while also helping bring those ideas to life across channels. From shaping our first brand book to co-leading major campaigns, you’ll play a pivotal role in building something enduring.

Key Responsibilities

Brand Foundation & Identity

• Collaborate with agencies and internal teams to co-create the brand tonality, visual identity, and brand playbook
• Translate strategy into design and content guidelines for all brand touchpoints
• Support creation of brand templates, moodboards, and style guides for internal use

Campaigns & Storytelling

• Help plan and execute major brand campaigns, including product launches, category storytelling, and digital-first activations
• Write creative briefs and manage timelines, reviews, and deliverables with internal and external teams
• Contribute to content ideas and visual storytelling across media formats

Brand Consistency Across Touchpoints

• Review and maintain brand alignment across website, packaging, social, email, and advertising
• Collaborate with marketing and product teams to ensure every customer-facing experience reflects the brand correctly
• Support creation of packaging experiences, product inserts, and in-store elements
• Analyze customer reviews, community feedback, and social conversations to extract actionable brand insights
• Track cultural trends and competitor moves to keep the brand fresh and relevant
• Conduct mini-tests and pilots to validate new brand directions

Ideal Candidate Profile

Must-Haves

• 2–4 years in brand, marketing, or creative roles—preferably in D2C, FMCG/FMCD, or a consumer-focused agency
• Ability to think conceptually about brand identity and storytelling.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Market Research

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