Product Marketing Manager

9Point Capital; Mumbai Suburban; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Join a leading company in digital asset management as a Product Marketing Manager. You will lead marketing strategies for PMS and Retail offerings, collaborating with cross-functional teams to drive product awareness and customer engagement. This mid-senior level role requires expertise in digital marketing tools and strong project management skills, ideal for candidates with 3 to 5 years of relevant experience.

Qualifications

• 3 to 5 years of relevant marketing experience, ideally in financial services.
• Hands-on experience with digital marketing tools.
• Strong knowledge of trends in digital messaging, engagement channels, and SEO.

Responsibilities

• Develop and implement comprehensive GTM strategies, including market research and product positioning.
• Monitor and analyze GTM initiative performance.
• Collaborate with Sales to align marketing with sales objectives.

Skills

Email Marketing

Digital Marketing

Project Management

Communication

Education

Bachelor's or Master's degree in Marketing, Advertising, Sales, Branding, or related fields

Tools

CleverTap

ZOHO

GA4

SemRush

Job description

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9Point Capital is India’s first digital asset management company, providing secure and compliant access to global crypto investment products like Bitcoin ETFs. Built by experts in finance, technology, and capital markets, we operate at the intersection of innovation and regulation—leveraging frameworks like GIFT City and LRS to empower Indian investors. Join us as we redefine the future of wealth with transparency, speed, and trust.

Job Description: Product Marketing Manager (Online-Focused)

Function/Department: Marketing

The Product Marketing Manager will lead the development and execution of marketing strategies for our PMS and Retail offerings. This role requires close collaboration with cross-functional teams to effectively drive product awareness, adoption and customer engagement.

Key Responsibilities:

• Go-to-Market (GTM) Planning and Execution: Develop and implement comprehensive GTM strategies, including market research, competitive analysis, product positioning and launch plans.
• Performance Measurement: Monitor and analyse GTM initiative performance, adapting strategies to optimise outcomes and achieve defined business objectives.
• Support Sales Efforts: Collaborate closely with the Sales team to align marketing strategies with sales objectives, ensuring seamless lead conversion and effective pipeline development.
• Lead Generation Strategies: Leverage advanced marketing technologies and tools to develop impactful lead generation campaigns that attract and engage prospects.
• Agency Coordination: Work with agencies/external partners to identify new sources to augment demand generation and drive increased creation of Top Funnel (ToFU) for business growth.
• Partner Relationship Management: Cultivate and strengthen collaborative relationships with key distributor partners through regular engagement, joint case studies and performance reviews to drive mutual success.
• CRM Management and Reporting: Ensure timely and accurate CRM updates, handle various management tasks and deliver detailed reports that inform strategic decisions.
• Campaign Development and Execution:
• Design and execute multi-channel marketing campaigns (email, webinars, online campaigns, thought leadership content, client conferences) targeting key stakeholders across HQ and partner organisations.
• Measure campaign effectiveness through essential marketing metrics (engagement rates, conversion rates, lead generation).
• Continuously refine marketing strategies based on feedback from Sales and Business Management teams.

Email Marketing Ownership:

• Own the full lifecycle of email marketing, including campaign conceptualisation, scheduling, integration with CRM and LMS systems and coordination with creative agencies and internal designers.
• Strategically plan email campaigns to enhance engagement, open rates, CTR and overall effectiveness.
• Running email, paid digital, and other marketing campaigns as per identified ideal customer profiles (ICPs) and target segments to generate MQLs and SQLs.

Required Skills and Qualifications:

• Bachelor's or Master's degree in Marketing, Advertising, Sales, Branding, or related fields.
• 3 to 5 years of Relevant marketing experience, ideally within the financial services industry.
• Demonstrable expertise with communication channels including Email, SMS, Push Notifications, WhatsApp and RCS.
• Hands-on experience with digital marketing tools: CleverTap, ZOHO, GA4 and SemRush.
• Strong knowledge of current trends and innovations in digital messaging, engagement channels, SEO and website analytics.
• Exceptional project management and organisational abilities.
• Clear and impactful communication skills, both written and verbal.
• High commitment to detail, self-development and motivation to achieve results.

Join us in shaping the future of product marketing by driving innovation and engagement. We look forward to your contribution!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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