Assistant Brand Manager

TeamLease EdTech Ltd.; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

TeamLease EdTech Ltd. in Mumbai is seeking an Assistant Brand Manager to shape brand strategy and drive integrated marketing across digital and traditional channels. The ideal candidate will combine strategic thinking with execution skills to strengthen brand growth.

The role requires an MBA or relevant bachelor's degree and 3–5 years of experience in brand management, marketing, or related functions. You will collaborate with cross-functional teams and manage campaigns, budgets, and ROI.

Qualifications

• MBA in Marketing or relevant bachelor's degree.
• 3–5 years of experience in brand management, marketing, or related function.
• Strong understanding of brand positioning, consumer behavior, and integrated marketing.
• Experience in campaign planning, market research, and performance analysis.
• Proficiency in Excel, PowerPoint, and marketing analytics tools.
• Excellent communication, project management, and stakeholder management skills.

Responsibilities

• Assist in developing and executing brand strategies aligned with business objectives.
• Plan and implement integrated marketing campaigns across digital and traditional channels.
• Conduct market research, competitor analysis, and consumer insight studies.
• Monitor brand performance, campaign effectiveness, and key marketing KPIs.
• Collaborate with sales, product, creative, and digital marketing teams.
• Support product launches, promotional activities, and brand communication initiatives.
• Manage marketing budgets and evaluate campaign ROI.
• Identify market opportunities and recommend strategies to improve brand awareness and engagement.

Skills

Brand positioning

Consumer behavior

Integrated marketing

Campaign planning

Market research

Performance analysis

Excel

PowerPoint

Marketing analytics tools

Communication

Project management

Stakeholder management

Education

MBA in Marketing

Bachelor's degree

Tools

Excel

PowerPoint

Marketing analytics tools

Job description

We are looking for a creative, analytical, and consumer-focused Assistant Brand Manager to support brand strategy, drive marketing initiatives, and strengthen brand positioning across key markets. The ideal candidate will combine strategic thinking with strong execution skills to deliver impactful marketing campaigns, understand consumer behavior, and contribute to sustainable brand growth.

Key Responsibilities

• Assist in developing and executing brand strategies aligned with business objectives.
• Plan and implement integrated marketing campaigns across digital and traditional channels.
• Conduct market research, competitor analysis, and consumer insight studies.
• Monitor brand performance, campaign effectiveness, and key marketing KPIs.
• Collaborate with sales, product, creative, and digital marketing teams.
• Support product launches, promotional activities, and brand communication initiatives.
• Manage marketing budgets and evaluate campaign ROI.
• Identify market opportunities and recommend strategies to improve brand awareness and engagement.

Requirements

• MBA in Marketing or a relevant bachelor's degree.
• 3-5 years of experience in brand management, marketing, or a related function.
• Strong understanding of brand positioning, consumer behavior, and integrated marketing.
• Experience in campaign planning, market research, and performance analysis.
• Proficiency in Excel, PowerPoint, and marketing analytics tools.
• Excellent communication, project management, and stakeholder management skills.