Influencer Marketing - Executive

Beco; Mumbai Suburban; On-site; INR 400,000 - 600,000; Full time

Job summary

A sustainable product company based in Mumbai is searching for an Influencer Marketing Executive. The role involves sourcing influencers, managing campaigns, and developing long-term relationships. The ideal candidate should have 1-3 years of experience in influencer marketing, strong negotiation skills, and a detail-oriented approach. Join a team focused on creating eco-friendly home products.

Qualifications

• 1-3 years of hands-on experience in influencer marketing, preferably from an agency background.
• Strong understanding of social media platforms, influencer categories, and digital trends.
• Ability to evaluate influencer performance metrics using tools such as Instagram Insights, HypeAuditor, or similar.

Responsibilities

• Identify and shortlist relevant influencers across platforms.
• Manage outreach, negotiations, and onboarding.
• Monitor performance and report on campaign results.

Skills

Influencer sourcing

Influencer metrics evaluation

Negotiation skills

Communication skills

Project management

Job description

Overview

Job Title - Influencer Marketing - Executive

About Beco

We make everyday home and kitchen products using natural ingredients and sustainable alternatives. Our goal is simple: better products for you, without harming the environment.

About the Role

We are looking for a proactive and detail-driven Influencer Marketing Executive to join our growing team. The ideal candidate will bring experience in sourcing and managing influencers, coordinating campaigns, and building long-term relationships with content creators.

Responsibilities

1. Identify and shortlist relevant influencers across platforms
2. Evaluate influencer metrics, content quality, and audience authenticity
3. Manage outreach, negotiations, and onboarding
4. Assist in developing influencer marketing strategies and campaign plans based on brand objectives.
5. Conduct briefing calls and track content delivery timelines
6. Build and maintain long-term, brand-aligned relationships
7. Monitor performance and report on campaign results

Qualifications

1. 1-3 years of hands-on experience in influencer marketing, preferably from an agency background.
2. Strong understanding of social media platforms, influencer categories, and digital trends.
3. Excellent negotiation and communication skills.
4. Ability to evaluate influencer performance metrics using tools such as Instagram Insights, HypeAuditor, or similar platforms.
5. Detail-oriented with excellent project management and multitasking skills.

Company Website

Company Website - Bamboo Products: Buy Sustainable & Eco-friendly Product Online | Beco

LinkedIn - (2) Beco: About | LinkedIn

Job details

• Seniority level: Executive
• Employment type: Full-time
• Job function: Marketing
• Industries: Consumer Goods, Retail, and Broadcast Media Production and Distribution