Assistant Brand Manager/ Brand Manager

Kwick Living; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

BECO is shaping sustainable, plant-based home care at scale in India. We are seeking a Brand Manager to lead positioning, identity and storytelling, driving campaigns across digital, retail, influencer and performance channels.

You will spearhead GTM planning, craft sharp, insight-led campaigns, track brand performance, and collaborate cross-functionally to ensure consistent brand execution across touchpoints in a fast-growing D2C FMCG environment.

Qualifications

• 4-6 years of experience in Brand Management / Marketing within FMCG brands.
• Strong ownership mindset with a bias for action and execution excellence.
• Deep understanding of consumer behaviour, category trends, and brand building.

Responsibilities

• Build and scale the brand from the ground up - positioning, identity, and storytelling.
• Drive distinctive communication across digital, retail, influencer, and performance channels
• Lead GTM planning and execution for campaigns, launches, and brand initiatives
• Create sharp, insight-led campaigns that drive awareness, consideration, and brand love
• Work cross-functionally to ensure consistent and impactful brand execution across touchpoints
• Track brand performance and continuously refine strategy based on consumer and market insights

Skills

Brand management

Marketing

Digital marketing

Campaign management

Data analysis

Job description

BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.

About the Role

Build and scale the brand from the ground up - positioning, identity, and storytelling. Drive distinctive communication across digital, retail, influencer, and performance channels while leading impactful brand initiatives and campaigns.

What You'll Do

• Build and scale the brand from the ground up - positioning, identity, and storytelling
• Drive distinctive communication across digital, retail, influencer, and performance channels
• Lead GTM planning and execution for campaigns, launches, and brand initiatives
• Create sharp, insight-led campaigns that drive awareness, consideration, and brand love
• Work cross-functionally to ensure consistent and impactful brand execution across touchpoints
• Track brand performance and continuously refine strategy based on consumer and market insights

What We're Looking For

• 4 - 6 years of experience in Brand Management / Marketing within FMCG brands
• Strong ownership mindset with a bias for action and execution excellence
• Deep understanding of consumer behaviour, category trends, and brand building
• Proven ability to drive campaigns across ATL, digital, influencer, and retail channels
• Strong analytical mindset with comfort in data-led decision making and performance tracking
• Excellent collaboration skills with the ability to work across creative, media, and internal teams
• High adaptability in a fast-paced, high-growth D2C/FMCG environment
• Passion for building brands that are insight-driven, differentiated, and culturally relevant