Senior Brand Executive

letsbeco.com; Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

letsbeco.com in Mumbai is seeking a driven Brand Executive / ABM to join their marketing team. The role involves building brand visibility and executing marketing initiatives across various channels.

The ideal candidate should have 3–4 years of experience in brand management within FMCG or D2C brands, with a strong understanding of both traditional and digital marketing methods. Join BECO and help create environmentally sustainable solutions!

Qualifications

• 3–4 years of experience in Brand Management or Marketing within FMCG/D2C brands.
• Strong understanding of ATL, digital marketing, influencer marketing, and campaign planning.
• Analytical mindset with the ability to derive insights from campaign and consumer data.

Responsibilities

• Develop and execute annual and quarterly marketing plans across ATL and BTL/digital channels.
• Lead GTM initiatives across social media and performance marketing campaigns.
• Track brand performance, market share, consumer insights, and competitor activities.

Skills

Brand Management

Digital Marketing

Influencer Marketing

Campaign Planning

Analytical Skills

Job description

Overview

BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.

About the Role

We are looking for a highly driven and creative Brand Executive / ABM to join our marketing team. This role will play a key part in building brand visibility, driving impactful campaigns, and executing integrated marketing initiatives across ATL, BTL, and digital platforms.

What You’ll Do

• Develop and execute annual and quarterly marketing plans across ATL (TV, print) and BTL/digital channels
• Lead GTM initiatives across social media, influencer marketing, and performance marketing campaigns
• Work closely with internal teams and external agencies to ensure seamless campaign execution
• Track brand performance, market share, consumer insights, and competitor activities
• Analyze campaign effectiveness and optimize spends to maximize ROI
• Manage brand budgets and marketing investments efficiently
• Support new product launches and brand-building initiatives across channels

What We’re Looking For

• 3–4 years of experience in Brand Management or Marketing within FMCG/D2C brands
• Strong understanding of ATL, digital marketing, influencer marketing, and campaign planning
• Analytical mindset with the ability to derive insights from campaign and consumer data
• Excellent stakeholder management and communication skills
• Highly organized, proactive, and execution-focused
• Prior experience in sustainable, lifestyle, or consumer brands is a plus