Senior Brand Manager

Abhee Ventures; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Abhee Ventures is seeking a marketing leader to drive brand strategy and multi-channel campaigns from Bengaluru. You will oversee content, creative assets, and go-to-market plans, collaborating with Sales, Product, and external agencies to deliver cohesive brand messages.

This role demands deep market insight, ROI-focused campaigns, and cross-functional coordination to grow lead generation. The position emphasizes brand consistency, performance analytics, and budgeting across digital and

Qualifications

• Representative marketing leadership experience from branding and campaigns.
• Ability to plan multi-channel 360 campaigns and measure ROI.
• Experience coordinating with sales, product, finance, and external agencies.

Responsibilities

• Develop and execute annual and quarterly brand strategies aligned with the company's business objectives.
• Strengthen Abhee Ventures' brand positioning across all marketing channels.
• Build long-term brand equity while supporting lead generation and sales objectives.
• Ensure consistent brand identity, messaging, and visual standards across all communication platforms.
• Plan, execute, and monitor integrated 360-degree marketing campaigns across digital, print, outdoor, television, radio, events, and social media.
• Lead project launch campaigns from concept to execution.
• Manage campaign budgets, timelines, and performance metrics.
• Evaluate campaign effectiveness and optimize based on performance data.
• Drive content strategy across digital platforms, website, social media, brochures, presentations, and marketing collateral.
• Collaborate with creative teams to deliver high-quality marketing assets.
• Ensure all communication aligns with the brand tone and corporate objectives.
• Review and approve marketing creatives before release.
• Conduct market research, competitor benchmarking, and customer insight analysis.
• Identify emerging market trends and recommend strategic initiatives.
• Analyze consumer behavior to improve campaign effectiveness and customer engagement.
• Provide actionable recommendations based on marketing analytics.
• Develop Go-to-Market (GTM) strategies for new project launches.
• Work closely with Sales and Project teams to create compelling product positioning.
• Support pricing communication, launch planning, and promotional activities.
• Ensure successful execution of project launch campaigns.
• Collaborate with digital marketing teams to improve online visibility and lead generation.
• Monitor website performance, SEO, SEM, social media, and paid marketing initiatives.
• Track KPIs including brand awareness, engagement, lead quality, and campaign ROI.
• Prepare periodic performance reports for senior management.
• Partner with Sales, CRM, Product Development, Finance, Legal, and Project teams to ensure seamless execution of marketing initiatives.
• Coordinate with channel partners and external stakeholders during project launches.
• Align marketing strategies with business priorities.
• Manage relationships with advertising agencies, digital partners, media agencies, PR firms, production houses, and creative vendors.
• Prepare detailed campaign briefs and evaluate agency performance.
• Negotiate contracts and ensure cost-effective utilization of marketing budgets.
• Maintain quality standards across all external deliverables.
• Prepare and manage annual marketing budgets.
• Monitor marketing expenditure and optimize ROI.
• Ensure effective allocation of resources across campaigns and initiatives.

Skills

Brand strategy

Campaign management

Content & creative leadership

Consumer insights

Product & project marketing

Digital marketing

Performance monitoring

Cross-functional collaboration

Agency & vendor management

Budget management

Job description

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute annual and quarterly brand strategies aligned with the company's business objectives.
• Strengthen Abhee Ventures' brand positioning across all marketing channels.
• Build long-term brand equity while supporting lead generation and sales objectives.
• Ensure consistent brand identity, messaging, and visual standards across all communication platforms.

Marketing Campaign Management

• Plan, execute, and monitor integrated 360-degree marketing campaigns across digital, print, outdoor, television, radio, events, and social media.
• Lead project launch campaigns from concept to execution.
• Manage campaign budgets, timelines, and performance metrics.
• Evaluate campaign effectiveness and optimize based on performance data.

Content & Creative Leadership

• Drive content strategy across digital platforms, website, social media, brochures, presentations, and marketing collateral.
• Collaborate with creative teams to deliver high-quality marketing assets.
• Ensure all communication aligns with the brand tone and corporate objectives.
• Review and approve marketing creatives before release.

Consumer Insights & Market Intelligence

• Conduct market research, competitor benchmarking, and customer insight analysis.
• Identify emerging market trends and recommend strategic initiatives.
• Analyze consumer behavior to improve campaign effectiveness and customer engagement.
• Provide actionable recommendations based on marketing analytics.

Product & Project Marketing

• Develop Go-to-Market (GTM) strategies for new project launches.
• Work closely with Sales and Project teams to create compelling product positioning.
• Support pricing communication, launch planning, and promotional activities.
• Ensure successful execution of project launch campaigns.

Digital Marketing & Performance Monitoring

• Collaborate with digital marketing teams to improve online visibility and lead generation.
• Monitor website performance, SEO, SEM, social media, and paid marketing initiatives.
• Track KPIs including brand awareness, engagement, lead quality, and campaign ROI.
• Prepare periodic performance reports for senior management.

Cross-Functional Collaboration

• Partner with Sales, CRM, Product Development, Finance, Legal, and Project teams to ensure seamless execution of marketing initiatives.
• Coordinate with channel partners and external stakeholders during project launches.
• Align marketing strategies with business priorities.

Agency & Vendor Management

• Manage relationships with advertising agencies, digital partners, media agencies, PR firms, production houses, and creative vendors.
• Prepare detailed campaign briefs and evaluate agency performance.
• Negotiate contracts and ensure cost-effective utilization of marketing budgets.
• Maintain quality standards across all external deliverables.

Budget Management

• Prepare and manage annual marketing budgets.
• Monitor marketing expenditure and optimize ROI.
• Ensure effective allocation of resources across campaigns and initiatives.

Preferred candidate profile