Senior B2B Sales Executive

Aradhya Marketing; Kamrup Metropolitan, Cachar, Dibrugarh; On-site; INR 300,000 - 500,000; Full time

Job summary

Aradhya Marketing is seeking aggressive B2B Sales Executives to grow sales across Assam and Northeast India. This role focuses on retailer/dealer development and market expansion, not counter-sales.

The ideal candidate will have 3+ years in B2B or field sales, experience selling to retailers, and a willingness to travel. Proficiency with WhatsApp and mobile CRM is preferred and existing retailer contacts are an advantage.

Qualifications

• Minimum 3 years of B2B / wholesale / distribution / field-sales experience.
• Experience selling to retailers, dealers or distributors.
• Candidates from garments, kidswear, FMCG, footwear or consumer goods are preferred.
• Strong follow-up and negotiation skills.
• Comfortable using WhatsApp and mobile CRM.
• Target-driven and commercially minded.
• Willing to travel for market development.
• Existing retailer/dealer contacts are an advantage.
• Experience mainly in showroom sales may not be suitable.

Responsibilities

• Identify and onboard new retailers/dealers.
• Develop new markets and territories.
• Regularly contact prospects through phone, WhatsApp and market visits.
• Generate orders from new as well as existing customers.
• Follow up every enquiry and sales lead systematically.
• Use CRM for recording leads, calls, follow-ups and customer activity.
• Share catalogues, new arrivals and offers with customers.
• Build long-term relationships with retailers.
• Follow up outstanding payments and collections.
• Achieve monthly sales as well as collection targets.
• Submit proper daily/weekly activity and sales reports.
• Travel within assigned markets whenever required.
• Reactivate inactive and dormant customers.

Job description

Aradhya Marketing is looking for aggressive, target-oriented B2B Sales Executives to develop new retailers, generate business and grow sales across Assam and Northeast India. This is a sales-growth role, not a counter-sales or order-taking position.

Key Responsibilities

• Identify and onboard new retailers/dealers
• Develop new markets and territories
• Regularly contact prospects through phone, WhatsApp and market visits
• Generate orders from new as well as existing customers
• Follow up every enquiry and sales lead systematically
• Use CRM for recording leads, calls, follow-ups and customer activity
• Share catalogues, new arrivals and offers with customers
• Build long-term relationships with retailers
• Follow up outstanding payments and collections
• Achieve monthly sales as well as collection targets
• Submit proper daily/weekly activity and sales reports
• Travel within assigned markets whenever required
• Reactivate inactive and dormant customers

Ideal Candidate

• Minimum 3 years of B2B / wholesale / distribution / field-sales experience
• Must have experience selling to retailers, dealers or distributors
• Candidates from garments, kidswear, FMCG, footwear, cosmetics, consumer goods, accessories or similar distribution businesses are preferred
• Strong follow-up and negotiation skills
• Comfortable using WhatsApp and mobile-based CRM
• Target-driven and commercially minded
• Willing to travel for market development
• Existing retailer/dealer contacts will be an advantage

Candidates whose experience is mainly in showroom sales, counter sales, banking, insurance, automobile retail or direct-to-consumer sales without significant B2B retailer/dealer development experience may not be suitable.

Strong performers will have the opportunity to grow into Senior Sales Executive / Team Leader / Sales Manager roles based on actual performance.

TERRITORY & FIELD RESPONSIBILITY

This is a field-intensive sales position. Candidates will be expected to spend most working days in the market, meeting retailers, developing new customers and travelling regularly across their assigned territory, including outstation travel and overnight stays where required.

We are hiring for the following territories:

• Dibrugarh-based candidate: Will handle Upper Assam, Arunachal Pradesh and adjoining markets. Candidate should preferably have prior experience travelling and selling in these areas.
• Silchar-based candidate: Will handle Cachar, Tripura and Mizoram. Candidate should have familiarity with and experience travelling across these markets.
• Guwahati-based candidate: Will handle Meghalaya, Nagaland, Manipur and the remaining markets of Assam.

Regular interstate travel will be an important part of the role. Candidates must be comfortable with continuous field work and extensive market travel. This is NOT primarily an office-based sales position. Preference will be given to candidates who already know the retailer/dealer markets in their respective territories and can join immediately.