Senior Associate - Public Relations

Keka Inc.; Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Keka Inc. in India seeks a Senior Associate to drive media relations, research, and content development for client programs, ensuring strategic plans are executed and documented.

You will train juniors, supervise day-to-day communications, and build reports while maintaining relationships with media and influencers and monitoring trends.

Qualifications

• 4+ years of experience in a reputed public relations agency in India.
• Strong media relations in at least 2 sectors.
• Basic knowledge of AI/LLM tools (e.g., ChatGPT, Bard, Writesonic).
• Excellent written and verbal communication and interpersonal skills.
• Creative and strategic thinker with strong planning abilities.
• Energetic, deadline-driven, and capable of managing multiple projects.

Responsibilities

• Implement integrated marketing communications programs spanning PR, social media, and visual communications.
• Support strategy development with research and media intelligence.
• Ensure deliverables meet client needs and strategy.
• Lead or assist in client servicing and day-to-day communications with clients.
• Mentor and train team members to align with strategic direction.
• Develop business presentations for clients and prospects.
• Maintain high quality of work and follow processes.
• Build and maintain relationships with media publications and influencers.
• Monitor trends and news; analyze PR or digital campaign results and gaps.
• Prepare reports for the company and clients.
• Support company initiatives and optimize resource investments.

Skills

Media relations

Communication

Research

Interpersonal skills

Creative thinking

Strategic planning

Team mentoring

Time management

Travel readiness

AI/LLM tools familiarity

Tools

AI/LLM tools (ChatGPT, Bard)

Job description

The Senior Associate will be responsible for media relations, research, and content development, ensuring the strategies are executed effectively for the company’s clients, maintaining required documentation, and providing assistance to train junior team members.

Preferable Sector Knowledge: Technology / Healthcare / F&B / Automotive / Alcobev

KRAs:

• Responsible for implementing integrated marketing communications programs, which extend to public relations, social media, and visual communications
• Assist in the development of required strategies by providing the necessary research, media intelligence, or other information
• Ensure the required deliverables are met effectively, as per the client's requirements and the strategy
• Lead/assist in client servicing, managing day-to-day communications with clients
• Assist the manager train / mentoring the team, and ensure the team is aligned toward the strategic direction of the company and its clients
• Assist in developing business presentations for the organization's current and prospective clientele
• Responsible for maintaining the quality of work and all processes are duly followed
• Maintain a strong relationship with key media publications, and influencers, and monitor ongoing trends, topics, news, and other relevant information
• Analyze PR or digital campaign results, responses, and gaps
• Develop reports as required for the company or its clients
• Support implementation of company initiatives and work closely with management to optimize the effectiveness of the resources and investments.

The Ideal Candidate should:

• Have proven work experience of at least 4 years in a reputed public relations agency in India
• Strong media relations in at least 2 sectors
• Basic knowledge of AI / LLM tools such as ChatGPT, Bard, Writesonic and so on (further training will be provided by the Company).
• Possess strong communication, research & interpersonal skills
• Be highly creative and possess strategic planning skills, exceptional writing, and editing skills
• Possess the energy and drive to accomplish goals, meet deadlines, and find solutions
• Must be highly organized and have the ability to handle multiple projects simultaneously
• Ability to collaborate and communicate effectively with internal and client teams at all levels
• Flexibility, Determination, and ability to cope under pressure
• Be willing to travel on deputation/transfer/assignment to any of the company’s branch/liaison offices in India or abroad.