PR Manager

Oswaal Books; Dadri; On-site; INR 700,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Performance-based Diwali bonus

Comprehensive medical insurance

Generous leave policy

Exciting annual trips and picnics

Job summary

A leading publishing company in India is seeking a Public Relations Manager to enhance brand visibility across digital and traditional media. The ideal candidate will have 6-9 years of experience in PR, strong media relationships, and exceptional storytelling skills. Responsibilities include media outreach, strategic PR planning, and managing celebrity endorsements. A competitive salary and comprehensive benefits package await the successful candidate.

Qualifications

• 6-9 years of proven experience in PR, preferably in publishing, FMCG, media, or education sectors.
• Strong network with journalists, editors, influencers, and media professionals.
• Excellent written and spoken communication skills.

Responsibilities

• Draft, edit, and disseminate press releases and media statements.
• Maintain strong relationships with journalists and media houses.
• Design and execute proactive PR strategies aligned with business goals.

Skills

Strong media relationships

Excellent storytelling skills

Digital PR

Influencer marketing

Celebrity coordination

Education

Bachelor’s or Master’s in Mass Communication, Journalism, PR, Marketing

Job description

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Job Title: Public Relations (PR) Manager
Location: Agra and Noida
Experience Required: 6–9 years in Public Relations
Industry: Publishing / Media / EdTech / Consumer Brand

About Us: Oswaal Books, a leader in the educational publishing space, is looking for a dynamic and experienced PR Manager to drive the brand’s visibility across digital and traditional media. The ideal candidate is a seasoned PR professional with strong media relationships, excellent storytelling skills, and experience in working with influencers, celebrities, and production houses to create impactful brand narratives.

Key Responsibilities:

• Press Relations & Media Outreach o Draft, edit, and disseminate press releases, media statements, and authored articles.
  
• Maintain strong relationships with top-tier journalists, editors, influencers, and media houses across print, digital, and broadcast platforms.
  
• Ensure regular media coverage in line with brand campaigns, product launches, and corporate announcements. • Digital Brand Integrations
  
• Identify and secure brand integration opportunities on digital platforms (YouTube, Instagram, OTT, etc.).
  
• Collaborate with content creators, influencers, and web series/production teams for subtle and effective brand placements.
  
• Production House & Agency Collaboration
  
• Build and maintain strong networks with key production houses, digital content studios, and creative agencies.
  
• Pitch brand partnership ideas that can be embedded within entertainment or educational content.
  
• Content Creation & Editorial
  
• Write compelling authored articles, speeches, op-eds, and talking points for leadership.
  
• Manage and edit communication materials to maintain a consistent brand voice.
  
• Celebrity Management
  
• Liaise with celebrity managers and talent agencies when onboarding celebrities for brand endorsements or campaigns.
  
• Handle contract negotiations, PR coordination, and communication planning for celebrity-led initiatives.
  
• Strategic PR Planning & Execution o Design and execute proactive PR strategies aligned with business goals.
  
• Track media trends, monitor brand reputation, and provide timely PR solutions during crises.
  
• Event & Campaign PR o Support product launches, panel discussions, webinars, and brand events with end- to-end PR planning.
  
• Secure pre-event and post-event coverage across relevant media channels.
  
  
  
  

Preferred Qualifications:
• Bachelor’s or Master’s in Mass Communication, Journalism, PR, Marketing, or a related field.
• PR agency background or prior experience managing PR for consumer-facing brands is advantageous.
• A strong portfolio of media coverage and past PR campaigns.


Requirements

Key Requirements:

• 6-9 years of proven experience in PR, preferably in publishing, FMCG, media, or education sectors.
  
• Strong network with journalists, editors, influencers, and media professionals.
  
• Hands-on experience in digital PR and influencer marketing.
  
• Excellent written and spoken communication skills.
  
• Ability to draft press materials independently, authored articles, and campaign content.
  
• Familiarity with production houses and integration formats for YouTube, OTT, and social media.
  
• Experience in celebrity coordination and talent management is a strong plus.
  
• Highly organized, proactive, and detail-oriented.
  
  
  

Benefits

• Competitive salary
  
• Performance-based Diwali bonus
  
• Comprehensive medical insurance for you and your family
  
• Generous leave policy
  
• Strong emphasis on work-life balance
  
• Exciting annual trips and picnics
  
• Celebrations for birthdays, anniversaries, and more.
  
  
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations

• Industries

  Book and Periodical Publishing

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