Senior Associate - Performance Marketing

Media.net Ltd.; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Media.net in Mumbai is seeking a Senior Associate - Performance Marketing to own the technical implementation, trafficking, and optimisation of Google Ads campaigns across Search, Display and UAC. You will troubleshoot issues, analyze data, and collaborate with product/design teams to improve CTR, CPC, CPA, and ROI.

Ideal candidates have 2–4 years in digital ad operations with strong knowledge of Google Ads, Analytics, and ASO/tracking tools, plus hands-on experience with HTML/JS and data

Qualifications

• Bachelor's degree or higher in Marketing, Advertising, CS, Statistics or a related field.
• 2–4 years of digital ad operations experience with a focus on Google Ads.
• Strong proficiency in data handling and generating insights using Excel & PowerPoint.

Responsibilities

• Campaign Setup and Management across Search, Display, and UAC.
• Monitor and optimize campaigns for CTR, CPC, CPA, and ROI.
• Generate reports to communicate campaign performance and ROI to stakeholders.
• Conduct A/B tests on ad Copy, Creatives, and ASO.
• Identify and resolve technical issues related to ad delivery, tracking, and disapprovals.
• Collaborate with product and design teams to ensure campaign success.
• Monitor competitor practices to stay ahead and grow market share.
• Leverage Google Scripts/rules to automate repetitive tasks.
• Stay updated with industry trends in digital marketing.

Skills

Google Ads

Google Ads Editor

Tag Manager

Google Analytics

Excel

PowerPoint

HTML

JavaScript

SQL

Tableau

Power BI

A/B Testing

Education

Bachelor's degree in Marketing/Advertising/CS/Statistics

Tools

AppTweak

Adjust

Tableau

Power BI

Job description

Job Summary:

Senior Associate - Performance Marketing :

The candidate is responsible for the technical implementation, management, and optimisation of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.

Key Responsibilities:

• Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
• Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
• Reporting & Analytics: Generate insightful reports to communicate actionable, campaign performance and ROI to stakeholders.
• A/B Testing: Conduct A/B tests on ad copy, creatives, and ASO to enhance campaign performance.
• Technical Troubleshooting: Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals.
• Collaboration: Work closely with product and design teams to ensure campaign success.
• Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
• Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
• Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.

Qualifications:

• Education: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
• Experience: 2-4 years of experience in digital ad operations with a focus on Google Ads.
• Skills:
• Proficiency in Google Ads, Google Ads Editor, Tag Manager, and Google Analytics.
• Experience with AppTweak, Adjust, and other ASO and tracking tools.
• Excellent at data handling and insight generation, proficiency in Excel & PPT.
• Strong technical skills. Experience with HTML, JavaScript, SQL a plus.
• Experience with tools like Tableau, Power BI
• Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus.
• Excellent problem-solving skills and attention to detail.
• Ability to manage multiple campaigns and projects simultaneously.