Senior Associate, Paid Search

GALE; Bengaluru; On-site; INR 700,000 - 1,200,000; Full time

Job summary

GALE is seeking a Paid Search Campaign Manager in Bengaluru, India. This role involves managing client expectations, mentoring team members, and optimizing Paid Search campaigns across various platforms like Google and Bing.

The ideal candidate will have over 4 years of experience in Search Engine Marketing, possess strong analytical skills, and be advanced in SEM strategies. The role requires a hybrid work model, fostering a collaborative environment.

Qualifications

• 4+ years of experience in Search Engine Marketing with a focus on direct response campaigns.
• Strong analytical skills to analyze data and provide recommendations.
• Advanced skills in keyword analysis, campaign structure, and SEM strategy.

Responsibilities

• Manage client expectations and relationships.
• Mentor junior team members and ensure high-quality campaign delivery.
• Devise optimization strategies and oversee campaign performance.

Skills

Search Engine Marketing

Google Ads

Bing Ads

Search Ads 360

Data analysis

Keyword analysis

SEM strategy

Ad copywriting

Excel Skills

Interpersonal skills

Job description

Paid Search Campaign Manager

Job responsibilities include:

• Set and manage expectations of client(s) and internal teams
• Manage subset of Search team across multiple client(s), establishing/refining processes for creating, implementing, tracking, analyzing, and optimizing Paid Search campaigns in Google, Bing and other search engines
• Manage and mentor more junior Search resources, ensuring the timely delivery of high-quality, efficient campaigns and their continuing development as professionals
• Manage daily relationships with key search engine representatives
• Ensure the smooth launch of campaigns and the continual improvement of performance; overseeing optimization and devising a structured test & learn strategy
• Use your knowledge and passion for digital to develop thought piece on trending topics that can be used build awareness of the agency (and you) with in the market

Qualifications include:

• 4+years’ experience directly related to Search Engine Marketing (Google,Bing, etc.) with a focus on direct response campaigns (CPA, ROI, ROAS.)
• Experience with GoogleAds ,Bing Ads, Search Ads 360 (DoubleClick) etc.
• Strong analytical skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations
• Advanced in keyword analysis, campaign structure, SEM strategy, and writing of ad copy.
• Advanced Excel skills
• Strong interpersonal and verbal communication skills, as well as the ability to articulate data clearly and effectively in person and in writing

Hybrid work in office is an essential function of the job.

Our Commitment to Inclusion

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.