Paid Search Executive

Miles Technologies; Mumbai; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Miles IT is seeking a Paid Search Strategist to optimize B2B campaigns across Google Ads and Bing Ads, aligning with business objectives. You will join a dynamic marketing team and bring expertise in ad copy and strategic solutions.

Ideal candidates have hands-on Google Ads experience, a strong focus on account hygiene, and the ability to take direction to act strategically and uncover opportunities in the IT/Technology Service sector.

Qualifications

• 2–3 years of hands-on B2B Google Ads experience.
• Expertise in Google Ads platform with updated certifications.
• Solid grasp of match types, search term reports, and negative keyword structure.
• Understanding of CRO (conversion rate optimization).
• Ability to take direction and be strategic about solutions.

Responsibilities

• Daily campaign hygiene and search term review; maintain negative keyword lists and monitor Quality Score and ad relevance.
• Monitor budget and spend; track pacing and flag anomalies for the strategist.
• Conduct keyword research to surface new opportunities from search term data.
• Conduct landing page research to identify ad-to-page relevance gaps and page issues affecting Quality Score.
• Support CRO by surfacing conversion and lead-quality signals for action.

Skills

Google Ads

B2B advertising

Keyword management

Quality Score

Strategic thinking

Education

Bachelor’s degree preferred

Tools

Google Ads

Bing Ads

Job description

Miles IT is looking for a Paid Search Strategist to join our Internal Marketing team. In this role, you will be responsible for optimizing high‑performing paid search campaigns across various platforms (e.g., Google Ads, Bing Ads) to achieve business objectives.

You will work as part of a dynamic team that possesses diverse skills across the various disciplines of digital marketing. Our ideal candidate has expertise in Google Ad platforms, experience with ad copywriting and the ability to take direction to come up with strategic solutions.

A TYPICAL DAY AS A PAID SEARCH STRATEGIST:

• Daily campaign hygiene and search term review run search term reports, maintain negative keyword lists, and monitor Quality Score and ad relevance across Google and Bing to keep live campaigns clean and on‑intent.
• Monitor budget and spend — track pacing against targets and flag over- or under‑spend anomalies for the strategist, rather than reallocating budget independently.
• Conduct keyword research — surface new keyword and intent opportunities from search term data and hand them to the strategist for evaluation before any are added.
• Conduct landing page research — identify ad‑to‑page relevance gaps and landing page issues affecting Quality Score, and flag them for review.
• Support conversion rate optimization — surface conversion and lead‑quality signals (including CRM‑vs‑platform discrepancies) that point to CRO opportunities for the strategist to act on.

REQUIRED:

• 2–3 years of hands‑on B2B Google Ads experience, with demonstrated attention to account hygiene and search term/negative keyword management.
• Expertise in Google Ads platform (Updated Certifications required)
• Solid grasp of match types, search term reports, and negative keyword structure.
• Understanding of CRO (conversion rate optimization)
• Ability take direction and be strategic about solutions

PREFERRED:

• Understanding of IT/Technology Service businesses
• Strong understanding of Bing and other (potentially) social ad platforms
• Ability to take initiative and uncover opportunities independently