Associate Director, Paid Social

GALE; Bengaluru; Hybrid; INR 1,500,000 - 2,000,000; Full time

Job summary

A leading business agency in Bengaluru is seeking an Associate Director, Social to manage team members and develop innovative media strategies. The ideal candidate has 6-8 years of experience in digital media, strong communication skills, and a knack for strategic planning. This role offers a hybrid work environment and opportunities for professional growth.

Qualifications

• 6-8 years experience in a digital agency focused on Paid Social.
• Strong managerial experience including team development.
• Ability to think strategically and solve client-centric problems.

Responsibilities

• Create key client strategies and ensure team alignment.
• Manage and develop direct reports and holistic team development.
• Collaborate with teams including paid search and planning.

Skills

Biddable media

Paid Social

Campaign management

Strategic planning

Communication skills

Project management

Negotiation skills

Tools

Facebook

Instagram

Twitter

Pinterest

Snap

LinkedIn

Job description

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.

We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!

GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace.

The Associate Director, Social effectively manages team members and provides strategic depth to their team. Social Managers are responsible for mentoring junior team members, developing innovative media plans and proposals, and managing day‑to‑day client relationships. They should be thought leaders in paid social strategy.

What You Will Be Doing

• Create key client strategies and ensure the team is aligned on strategy and process.
• Gain an understanding of each client’s business, their objectives, and their competitive landscape.
• Develop and maintain relationships with key paid social partners including Facebook, Instagram, Twitter, Pinterest, Snap and LinkedIn.
• Establish client relationships with accurate and timely communication.
• Ensure best practice and innovation in all activities.
• Demonstrate knowledge sharing across teams to scale social efforts.
• Manage and develop direct reports and holistic team development.
• Define new initiatives, identify opportunities to grow client revenue and upsell capabilities.
• Collaborate with other teams including paid search, programmatic and planning.
• Contribute to new business development when requested.
• Exhibit leadership across teams and agency.

Who You Are

• 6-8 years in a digital agency, with a focus on biddable media and Paid Social.
• Experience managing large scale Paid Social Campaigns, inclusive of Facebook, Instagram, Twitter, Snap, Pinterest, and LinkedIn.
• A history of success collaborating effectively with internal and external partners, clients, peers, partner agencies and vendors.
• At the forefront of all Paid Social developments and technologies.
• Strong managerial experience, including experience developing and mentoring a team.
• Well‑honed communication skills with senior audiences.
• Ability to think strategically and identify and resolve problems in a client‑centric environment.
• Advanced project management skills for managing client expectations.
• Strong negotiation and problem‑solving skills.
• Strategic planning for revenue and team growth.
• Excellent communication and presentation skills both verbal and written.
• High levels of integrity, autonomy, and self‑motivation.

Hybrid work in office is an essential function of the job.

Our Commitment to Inclusion

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our core values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Our Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.

Referrals increase your chances of interviewing at GALE by 2x.