Google Ads (AdWords) / SEM Executive

Faveo; Arishinakunte; On-site; INR 300,000 - 600,000; Full time

Job summary

Faveo is seeking a results-driven Google Ads (AdWords) / SEM Executive to lead paid search campaigns and maximize ROI. You will plan, execute, and monitor campaigns across Search, Display, Performance Max, Shopping, and YouTube, while performing keyword research and competitive analysis.

The role requires hands-on experience with GA4 and GTM, strong analytical skills, and the ability to optimize CPC, CPA, and ROAS. Freshers with certification may apply; B2B SaaS exposure is a plus.

Qualifications

• Hands-on experience planning and executing paid search campaigns.
• Ability to optimise campaigns to maximise CTR, ROAS and ROI.
• Experience with A/B testing for ad copies and landing pages.
• Strong analytical and reporting skills.

Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping, YouTube).
• Conduct keyword research and competitor analysis.
• Monitor daily campaign performance and budget allocation.
• Perform A/B testing for ad copies, landing pages, and bidding strategies.
• Track campaign performance using Google Analytics and Google Tag Manager.
• Generate weekly and monthly performance reports.
• Collaborate with SEO, Content, and Sales teams to improve lead generation.

Skills

Google Ads

Google Analytics GA4

Google Tag Manager

Keyword research

Bidding strategies understanding

Analytical reporting

Communication

Problem solving

Education

Bachelor's degree in Marketing, Business, Computer Science, or related field

Tools

Google Tag Manager

Google Analytics GA4

Job description

Overview

We are looking for a passionate and result-oriented Google Ads (AdWords) / SEM Executive to join our digital marketing team. The ideal candidate should have hands‑on experience in planning, executing, monitoring, and optimising paid search campaigns to generate quality leads and maximise ROI.

Overview

We are looking for a passionate and result-oriented Google Ads (AdWords) / SEM Executive to join our digital marketing team. The ideal candidate should have hands‑on experience in planning, executing, monitoring, and optimising paid search campaigns to generate quality leads and maximise ROI.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping, and YouTube).
• Conduct keyword research and competitor analysis.
• Optimise
• campaigns to improve CTR, Quality Score, conversions, and ROI.
• Monitor daily campaign performance and budget allocation.
• Perform A/B testing for ad copies, landing pages, and bidding strategies.
• Track campaign performance using Google Analytics and Google Tag Manager.
• Generate weekly and monthly performance reports.
• Analyze conversion data and recommend improvements.
• Stay updated with Google Ads policies and industry trends.
• Collaborate with the SEO, Content, and Sales teams to improve lead generation.

Required Skills

• Strong knowledge of Google Ads.
• Experience with Google Analytics (GA4).
• Knowledge of Google Tag Manager (GTM).
• Keyword research using Google Keyword Planner and other SEO tools.
• Understanding of CPC, CPA, CTR, ROAS, Conversion Rate, and Quality Score.
• Basic knowledge of SEO and landing page optimization.
• Strong analytical and reporting skills.
• Good communication and problem‑solving abilities.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Google Ads Certification is preferred.
• Experience in B2B SaaS or Software Product Marketing is an added advantage.

Experience

• 1-3 years of experience in Google Ads / SEM.
• Freshers with Google Ads certification and hands‑on project experience may also apply.