Senior Associate- Influencer Marketing

Cloutflow; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Cloutflow is seeking a Senior Associate – Influencer Marketing to lead end-to-end influencer campaigns. The role requires coordinating with Planning, Procurement, Strategy, Creative, Talent Management, and Revenue teams to deliver campaigns on time and within budget.

The ideal candidate has strong knowledge of the influencer ecosystem, exceptional communication skills, attention to detail, and the ability to own campaigns independently.

Qualifications

• Strong campaign management capabilities across end-to-end influencer marketing.
• Excellent coordination with creators, agencies, and internal teams.
• Clear client communication and ability to negotiate and manage expectations.

Responsibilities

• Manage end-to-end execution of influencer marketing campaigns from brief to closure.
• Coordinate with planning, pricing, strategy, creative, talent management, and revenue/brand teams.
• Ensure campaigns are delivered on time, within budget, and per objectives.
• Review content for brand guidelines, approvals, and compliance; ensure correct captions and disclosures.
• Track KPIs (reach, impressions, engagement, clicks) and provide performance reports.
• Take ownership, mentor juniors, and drive process improvements for campaign execution.

Skills

Campaign management

Creator coordination

Client communication

Negotiation

Ownership of campaigns

Influencer ecosystem knowledge

Attention to detail

Job description

As a Senior Associate – Influencer Marketing, you will be responsible for managing the end-to-end execution of influencer marketing campaigns. The role requires strong campaign management, creator coordination, client communication, negotiation skills, and the ability to manage multiple campaigns simultaneously.

You will work closely with Planning, Procurement/Pricing, Strategy, Creative, Talent Management, and Revenue/Brand Management teams to ensure campaigns are delivered on time, within budget, and as per the agreed campaign objectives.

The ideal candidate should have strong knowledge of the influencer ecosystem, excellent communication skills, attention to detail, and the ability to take ownership of campaigns independently.

Key Responsibilities1. Campaign Management & Execution

Role Overview

As a Senior Associate – Influencer Marketing, you will be responsible for managing the end-to-end execution of influencer marketing campaigns. The role requires strong campaign management, creator coordination, client communication, negotiation skills, and the ability to manage multiple campaigns simultaneously.

You will work closely with Planning, Procurement/Pricing, Strategy, Creative, Talent Management, and Revenue/Brand Management teams to ensure campaigns are delivered on time, within budget, and as per the agreed campaign objectives.

The ideal candidate should have strong knowledge of the influencer ecosystem, excellent communication skills, attention to detail, and the ability to take ownership of campaigns independently.

Key Responsibilities1. Campaign Management & Execution

• Manage end-to-end execution of influencer marketing campaigns from campaign brief to closure.
• Understand campaign objectives, target audience, deliverables, timelines, and brand requirements.
• Coordinate with internal teams to ensure smooth campaign execution.
• Track campaign progress and ensure all deliverables are completed within agreed timelines.
• Identify execution gaps and proactively resolve issues during campaigns.
• Maintain campaign trackers, documentation, and status reports.

2. Influencer & Creator Management

• Coordinate with influencers, creators, talent managers, and agencies for campaign execution.
• Share briefs, content guidelines, deliverables, timelines, and brand requirements with creators.
• Follow up with creators for content submissions, revisions, approvals, and publishing.
• Build and maintain strong professional relationships with relevant creators and talent partners.
• Ensure creators adhere to campaign guidelines, deliverables, disclosure requirements, and timelines.
• Handle creator escalations and ensure timely resolution of execution-related issues.

3. Client & Stakeholder Coordination

• Coordinate with clients and internal stakeholders throughout the campaign lifecycle.
• Understand client feedback and communicate requirements effectively to relevant teams and creators.
• Share campaign updates, creator status, content approvals, and execution reports with stakeholders.
• Ensure timely communication on campaign progress, delays, changes, or potential risks.
• Participate in client calls and campaign review discussions when required.
• Build strong working relationships with internal and external stakeholders.

4. Content Coordination & Quality Control

• Review influencer content against the approved brief, campaign objectives, and brand guidelines.
• Coordinate with creators for content revisions and ensure feedback is implemented correctly.
• Ensure captions, tags, mentions, CTAs, product placements, hashtags, and other mandatory requirements are correctly incorporated.
• Coordinate content approvals between clients, internal teams, and creators.
• Ensure published content meets agreed quality and compliance standards.
• Monitor live posts and ensure all campaign deliverables are executed correctly.

5. Campaign Performance & Reporting

• Track campaign deliverables, creator submissions, publishing status, and campaign performance.
• Collect and maintain campaign metrics such as reach, impressions, views, engagement, clicks, and other relevant KPIs.
• Prepare campaign closure reports and performance summaries.
• Identify key campaign learnings and execution insights.
• Work with relevant teams to identify areas for improving campaign performance and efficiency.
• Maintain accurate campaign data and documentation.

6. Cross-functional Collaboration & Process Improvement

• Work closely with Planning, Pricing/Procurement, Strategy, Creative, Talent Management, and Revenue teams.
• Ensure seamless handover of campaigns between planning, procurement, and execution stages.
• Support the team in improving campaign execution processes and reducing operational gaps.
• Take ownership of assigned campaigns and ensure timely closure.
• Support junior team members with campaign execution and process-related queries.
• Contribute to building scalable processes for influencer campaign execution.