Senior Analyst, Deployment Specialist

Novartis; Hyderabad; Hybrid; INR 1,500,000 - 2,300,000; Full time

Job summary

Novartis in Hyderabad is seeking a Senior Analyst, Deployment Specialist to oversee email campaign deployment within Salesforce Marketing Cloud. You will manage segmentation, prepare data extensions, build journeys, and schedule deployments, ensuring accuracy and alignment with campaign goals.

The role requires 8+ years in SFMC Campaign Operations, with strong technical skills across Automation Studio, Journey Builder, HTML/CSS/JS, AMPscript, and data management. Hybrid work in India is offered.

Qualifications

• 8+ years of hands-on SFMC Campaign Operations with Email Specialist certification.
• Additional Admin or Developer certifications are a plus.
• Strong knowledge of data platforms, Salesforce integrations, and data landscapes.

Responsibilities

• Supports customers in deploying email campaigns and related landing pages.
• Manages subscriber data imports, segmentation, and data extensions.
• Builds journeys and configures deployment schedules.
• Validates segmentation and provides MAP audit samples.
• Ensures accurate DE configurations and monitors post-deployment sends.
• Collaborates with QA to review campaign quality and success.
• Coordinates with teams across time zones; guides junior staff.

Skills

SFMC Campaign Ops

Automation Studio

Journey Builder

Contact Builder

Data Extensions

AMPscript

HTML/CSS/JavaScript

Omni-channel journeys

Gen AI awareness

Alteryx

Education

Email Specialist certification

Tools

Salesforce Marketing Cloud

Job description

Job Description Summary

Responsible for the entire email campaign deployment process including subscriber segmentation, test sends, preparing the final subscriber list, and scheduling the deployment. Reviews emails to ensure accurate coding, appropriate audience targeting, and alignment with campaign goals as outlined in the CRF. This meticulous approach ensures effective and targeted email marketing campaigns.

Job Description

Senior Analyst, Deployment Specialist

Location - Hyderabad #LI Hybrid

Major accountabilities:

• Supports the Customer in deploying email campaigns and related landing pages .
• Manages subscriber data imports, segmentation, and preparing Proof Data Extensions .
• Build journeys and configure deployment schedules .
• Validate segmentation and provide MAP audit samples for approval .
• In deployment setup, ensure accurate DE configurations , confirm counts with validation reports from MDS team, and monitor both post-deployment and ongoing sends, troubleshooting with the CEP team as needed.
• Ensures accurate ingestion of content and metadata matrices , whether manually or through Auto-matrix (Automated processes).
• Collaborate with QA Specialists to review and validate the quality and success of email campaigns.
• Co-ordinates with various teams across various time zones. Guide Analyst, Deployment Specialists in the team

Essential Requirements:

• Overall, 8+ years of hands-on experience in SFMC Campaign Operations with Email Specialist certification required. Additional certifications like Admin or Developer are a plus.

Minimum Experience:

• Strong understanding of data platforms, Salesforce integrations, and evolving data landscapes.
• Proficiency in Salesforce Marketing Cloud modules, including Automation Studio, Journey Builder, Contact Builder, Data Extensions, SMS, Web Studio, AMP script, HTML, CSS, and JavaScript.
• Knowledge of omni-channel customer journeys, segmentation, QA, CDP, and Marketing Cloud Intelligence for data management and analytics.
• Strong analytical, problem-solving, communication, and collaboration skills.
• Ability to manage multiple projects and deliver effectively under tight deadlines.
• Familiarity with GDPR, data protection regulations, marketing automation tools, and analytics platforms.
• Understanding of pharmaceutical commercial data, matrix working environments, and adaptability to emerging technologies such as Gen AI and Agentic AI.

Skills Desired

• Alteryx
• Analytical Thinking
• Brand Awareness
• Business Networking
• Digital Marketing
• Media Campaigns
• Process Documentation
• Statistical Analysis