Sr. Associate, Content - Marketing CRM (Campaign Execution)

Amgen; Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Amgen Hyderabad is seeking a Marketing Operations Specialist to design, build, and optimize multichannel campaigns using Salesforce Marketing Cloud and Salesforce CDP. You will collaborate with marketing, data, and creative teams to craft personalized customer journeys across email, SMS, and digital ads.

The role emphasizes data-driven audience activation, campaign QA, and continuous improvement in a fast-paced, agile environment. Prior marketing automation experience is essential.

Qualifications

• Foundational hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio).
• Exposure to Salesforce CDP (Data Cloud) or similar CDP for audience segmentation.
• Working knowledge of SQL (or similar querying language); exposure to AMPscript or SOQL preferred.
• Basic understanding of customer data structures and digital marketing channels such as email and SMS.

Responsibilities

• Build and execute marketing campaigns in SFMC including Journey Builder and Email Studio.
• Support audience segmentation using Salesforce CDP to enable personalized, data-driven campaigns.
• Collaborate with marketing, data, creative, and sales teams to align on campaign requirements.
• Develop personalized content using AMPscript and SFMC capabilities.
• Configure journey orchestration entry criteria, decision splits, and exit logic.
• Ensure campaigns comply with CAN-SPAM, CCPA and other privacy standards.
• Conduct QA and support UAT to validate campaign logic and data accuracy.
• Monitor deliverability and campaign performance; optimize accordingly.
• Stay updated on SFMC/CDP enhancements and best practices.
• Participate in agile sprint planning and estimation.

Skills

SFMC

SQL

AMPscript

Data segmentation

Campaign journeys

CRM

Education

Bachelor's degree

Tools

Salesforce CDP

Job description

Career Category

Marketing

Job Description

ABOUT AMGEN

Amgen harnesses the best of biology and technology to fight the world’s toughest diseases, and make people’s lives easier, fuller and longer. We discover, develop, manufacture and deliver innovative medicines to help millions of patients. Amgen helped establish the biotechnology industry more than 40 years ago and remains on the cutting-edge of innovation, using technology and human genetic data to push beyond what’s known today.

ABOUT THE ROLE

Role Description:

The role is responsible for supporting the design, build, execution, and optimization of marketing campaigns that drive personalized customer engagement across email, SMS, and digital advertising channels. This role will support the use of Salesforce Marketing Cloud (SFMC) and Salesforce CDP (Data Cloud) to build data-driven audience segments, develop multichannel journeys, and activate campaigns aligned to business strategies.

The ideal candidate will have foundational experience with marketing automation platforms, a basic understanding of data segmentation and activation, and exposure to campaign orchestration across multiple channels. Success in this role requires collaboration with cross-functional teams including marketing strategy, data teams, and creative services to support campaign execution and delivery.

Roles & Responsibilities:

• Support the build and execution of marketing campaigns in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Cloud Pages
• Support audience segmentation and activation using Salesforce CDP (Data Cloud) to enable personalized, data-driven campaigns
• Collaborate with cross-functional teams including marketing, data, creative, and sales to align on campaign requirements and execution details
• Assist in developing personalized and dynamic content using AMPscript and SFMC capabilities
• Assist in configuring journey orchestration, including entry criteria, decision splits, and exit logic
• Support implementation of tracking strategies and ensure campaigns align with data privacy and U.S. compliance standards (e.g., CAN-SPAM, CCPA, etc.)
• Conduct QA and support UAT to validate campaign logic, audience targeting, rendering, and data accuracy
• Monitor campaign performance, IP reputation, and deliverability, and support optimization efforts
• Stay current on SFMC and Salesforce CDP (Data Cloud) enhancements, marketing technologies, and best practices
• Participate in agile sprint planning and support task estimations and execution

Basic Qualifications and Experience:

• Bachelor’s degree in marketing, Communications, Information Systems, Data Analytics, or a related field OR equivalent practical experience
• 2+ years of experience in marketing operations, marketing automation, CRM, or a related area

Functional Skills:

Must-Have Skills:

• Foundational hands-on experience with Salesforce Marketing Cloud (e.g., Journey Builder, Automation Studio, Email Studio)
• Exposure to Salesforce CDP (Data Cloud) or similar customer data platforms for audience segmentation
• Working knowledge of SQL (or similar querying language); exposure to AMPscript or SOQL preferred
• Basic understanding of customer data structures and digital marketing channels such as email and SMS

Good-to-Have Skills:

• Familiarity with marketing analytics tools and data visualization platforms
• Basic understanding of data governance, customer data privacy best practices, and U.S. compliance standards (e.g., CAN-SPAM, CCPA, etc.)
• Exposure to digital advertising strategies within marketing technology ecosystems
• Exposure to agile methodologies and sprint-based delivery environments

Professional Certifications:

• Salesforce Marketing Cloud certifications (e.g., Email Specialist) preferred but not required
• Exposure to Salesforce Data Cloud concepts or certification is a plus

Soft Skills:

• Strong critical-thinking and problem-solving skills with a willingness to learn
• Effective communication and collaboration abilities
• Good organizational skills with attention to detail and ability to manage multiple tasks
• Ability to work effectively in a team setting within a fast-paced, agile environment
• Developing ability to communicate campaign results and technical concepts to stakeholders

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