Senior Analyst - Content Development

8138 Acn Solutions Pvt.Ltd. Company; Hyderabad; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Accenture LearnVantage is seeking a Content Specialist to craft high-impact short-form content across ads, landing pages and social channels. You will drive lead generation and brand awareness, collaborating with digital marketing, design and business teams to meet marketing goals.

The role requires 4+ years in copywriting or marketing communications, with a strong portfolio across campaigns, social content and outreach assets.

Qualifications

• Graduate degree in Mass Communication and Journalism preferred.
• 4+ years of copywriting or marketing communications experience.
• Strong portfolio across ad campaigns, social, landing pages and outreach assets.
• Proficient in short-form writing for digital marketing platforms and CRM channels.
• Excellent storytelling, editing and communication with attention to detail.

Responsibilities

• Develop high-converting performance marketing content including landing pages and social ads.
• Create B2B outreach content such as brochures, decks and case studies.
• Produce engaging organic social media content aligned with brand goals.
• Write concise lead nurturing content for SMS, WhatsApp and voice scripts.
• Create outreach and brand visibility content for events and marketing campaigns.
• Collaborate with design, product and sales to support business objectives.

Skills

Short-form copywriting

Ad copy writing

Social media copywriting

Content strategy

Performance marketing

Campaign messaging

Copywriting & editing

Multimedia content creation

Lead generation content

Cross-functional collaboration

Education

Graduate (Mass Communication and Journalism preferred)

Job description

Management Level: 10 – Senior Analyst Content Development Location: Hyderabad or Bengaluru Must have skills: Short-form copywriting, Ad copy writing, social media copy writing, Content strategy & planning, Performance marketing content, Campaign messaging, Copywriting & editing Good to have skills: Multimedia content creation (Video, Audio, Animation), Lead generation content, Cross-functional collaboration Experience: 4+ years of experience is required Educational Qualification: Graduate (Mass Communication and Journalism Preferred)

Job Overview

The Content Specialist is responsible for all forms of short-form content such as developing high-impact ad copies, landing pages, social media content, campaign messaging, outreach communication, and lead nurturing assets to drive lead generation, engagement, and brand awareness. This role involves creating compelling content across digital and marketing channels while collaborating closely with digital marketing, design, and business teams to achieve marketing objectives.

Key Responsibilities

• Develop high-converting performance marketing content including landing pages, social media ads, Google Ads, display ads and high-impact reel scripts tailored for digital campaigns and lead generation initiatives.
• Create impactful B2B outreach content including brochures, decks, presentations, and case studies to support enterprise communication and business development efforts.
• Develop engaging organic social media content including social media image copy and caption copy aligned with brand communication and audience engagement goals.
• Write concise and effective communication and lead nurturing content including SMS campaigns, WhatsApp campaigns, and voice dial-out scripts to improve engagement across the learner journey.
• Create compelling outreach and brand visibility content including flyers, posters, and standees for events, activations, and marketing initiatives.
• Collaborate cross-functional with internal teams such as design, product, and sales to ensure content effectively supports overall business objectives.

Required Experience, Skills and Qualifications

• Bachelor’s degree with minimum 4 years of experience in copywriting, or marketing communication (Mass Communication and Journalism Preferred).
• Prior experience in EdTech, consumer industries, product companies, e-commerce or q-commerce industry is preferable.
• Strong portfolio demonstrating short-form content across ad campaigns, social media, landing pages, outreach assets, and lead nurturing communication.
• Proficiency in short-form writing for digital marketing platforms including social media, search engines, display networks, and CRM communication channels.
• Excellent storytelling, creative writing, editing, and communication skills with strong attention to detail.
• Ability to work in a fast-paced environment, manage multiple projects, and collaborate effectively across teams.

About Us

Backed by a $1 billion investment over three years, Accenture launched its LearnVantage business in March 2024, providing comprehensive learning and training services to help organizations reskill and upskill their people and achieve greater business results in the AI economy. Powered by an AI-native platform, Accenture LearnVantage offers learning strategy and design, personalized learning experiences, learning managed services and certifications, all supported by a robust partner network and access to more than 2,000 mentors around the world. For more information, please visit www.accenture.com/learnvantage

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services - creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consultation, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can - when you thrive, we all thrive. Explore your next step at Accenture Belong. Grow. Thrive. Join a great place to work for reinventors who drive meaningful change for our clients, communities, and the world. World. Explore your next step at Accenture