Senior Adobe Campaign, AJO Consultant

Infosys; Bengaluru; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

Infosys seeks an experienced Adobe Campaign & AJO specialist in Bengaluru to lead end-to-end customer journey implementations across email and cross-channel touchpoints. You will translate business requirements into functional designs, orchestration logic, audience segmentation, and campaign execution plans.

You will configure campaign components, define KPIs, and drive optimization based on insights. The role requires 5-9 years of hands-on Adobe Campaign and AJO delivery, with knowledge of

Qualifications

• 5-9 years of experience with hands-on delivery in Adobe Campaign and Adobe Journey Optimizer (AJO).
• Proven experience designing and executing customer journeys and campaign operations aligned to business outcomes.
• Working knowledge of segmentation, personalization, and campaign measurement concepts within enterprise marketing environments.
• Experience working in Agile teams and collaborating with cross-functional stakeholders.
• Education: BE, B.Tech, ME, M.Tech, MCA, MBA, MSc.

Responsibilities

• Lead end-to-end implementation and optimization of multi-step customer journeys using Adobe Campaign and AJO across email and cross-channel touchpoints.
• Translate business requirements into functional designs, journey orchestration logic, segmentation strategy, and campaign execution plans.
• Configure and manage campaign/journey components including audiences, decisioning logic, personalization, scheduling, and orchestration flows.
• Partner with stakeholders to define KPIs, measurement approaches, and reporting needs; drive continuous optimization based on performance insights.
• Ensure solution quality through testing strategies (functional, regression, UAT support), defect triage, and release readiness.
• Collaborate in an Agile setup: contribute to backlog refinement, sprint planning, estimations, daily standups, and sprint reviews.
• Provide technical guidance and mentorship to team members; promote best practices for reusable assets, governance, and documentation.
• Coordinate with data/engineering teams for integrations, data readiness, and activation needs to support targeting and personalization.

Skills

Customer journey design

Campaign operations

Agile methods

Education

BE, B.Tech, ME, M.Tech, MCA, MBA, MSc

Tools

Adobe Campaign

Adobe Journey Optimizer (AJO)

Job description

Educational Requirements

Bachelor of Engineering

Service Line

Digital Experience

Responsibilities

• Lead end-to-end implementation and optimization of multi-step customer journeys using Adobe Campaign and AJO across email and cross-channel touchpoints.
• Translate business requirements into functional designs, journey orchestration logic, segmentation strategy, and campaign execution plans.
• Configure and manage campaign/journey components including audiences, decisioning logic, personalization, scheduling, and orchestration flows.
• Partner with stakeholders to define KPIs, measurement approaches, and reporting needs; drive continuous optimization based on performance insights.
• Ensure solution quality through testing strategies (functional, regression, UAT support), defect triage, and release readiness.
• Collaborate in an Agile setup: contribute to backlog refinement, sprint planning, estimations, daily standups, and sprint reviews.
• Provide technical guidance and mentorship to team members; promote best practices for reusable assets, governance, and documentation.
• Coordinate with data/engineering teams for integrations, data readiness, and activation needs to support targeting and personalization.

Technical and Professional Requirements

• Minimum Qualifications: 5-9 years of overall experience with strong hands‑on delivery in Adobe Campaign and Adobe Journey Optimizer (AJO).
• Proven experience designing and executing customer journeys and campaign operations aligned to business outcomes.
• Working knowledge of segmentation, personalization, and campaign measurement concepts within enterprise marketing environments.
• Experience working in Agile teams and collaborating with cross-functional stakeholders.
• Education: BE, B.Tech, ME, M.Tech, MCA, MBA, MSc.

Preferred Skills

• Technology- >Digital Marketing- >Adobe Campaign