Adobe Journey Optimizer

Dluxtechcorp; Coimbatore; On-site; INR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive compensation

Professional development budget

Flexible working

Job summary

Dluxtechcorp is seeking an experienced Adobe Journey Optimizer Specialist in Coimbatore, India, to lead the design and optimization of customer journeys. The role includes building end-to-end customer experiences across multiple channels, implementing AI-driven personalization, and managing the entire campaign lifecycle. Successful candidates will have over 3 years of hands-on experience with Adobe tools, strong skills in performance analysis, and stakeholder management. Competitive compensation and flexible working arrangements are offered.

Qualifications

• 3+ years hands-on experience with journey builds.
• Proficient in creating event-triggered flows in AJO.
• Experience in managing end-to-end campaign lifecycles.

Responsibilities

• Lead design and optimization of real-time customer journeys.
• Manage A/B and multivariate tests to improve effectiveness.
• Analyze campaign KPIs and provide strategic recommendations.

Skills

Journey & Campaign Analytics

Stakeholder Management

KPI tracking

Adobe Experience Platform (AEP)

Job description

Coimbatore North, India | Posted on 04/27/2026

We are looking for an experienced Adobe Journey Optimizer (AJO) Specialist to lead the design, build, and optimization of real-time customer journeys and omni-channel campaigns. This is a hands‑on role at the heart of our marketing technology capability, sitting within the Campaign Operations team in Coimbatore.

You will work alongside CRM, data, and marketing teams to deliver personalized, event-driven experiences across email, push, SMS, and in‑app channels – at scale, with speed, and with measurable business impact.

Journey Design, Build & Execution

• Build, and manage end‑to‑end customer journeys in Adobe Journey Optimizer, covering event‑triggered, audience‑based, and scheduled flows.
• Configure entry conditions, decision logic, wait steps, and exit criteria to ensure journeys are coherent, efficient, and brand‑compliant.
• Translate campaign briefs into technical journey configurations with clear documentation and version control.
• Own cross‑channel orchestration across email, push notifications, SMS, and in‑app messaging.
• Implement rules‑based and AI‑driven personalization using AJO Decision Management and offer libraries.
• Build and manage audience segments via Adobe Experience Platform (AEP) using real‑time profile data and behavioral signals.
• Leverage identity resolution and unified profiles to ensure consistent, relevant messaging across touchpoints.

Campaign Operations & Quality Assurance

• Manage the end‑to‑end campaign lifecycle — from requirements gathering and QA through to launch, monitoring, and post‑campaign analysis.
• Design and execute A/B and multivariate tests to continuously improve messaging effectiveness.
• Proactively troubleshoot journey failures, delivery issues, and data discrepancies; define root‑cause fixes and preventive controls.
• Maintain a campaign calendar, approval workflows, and audit trails in line with governance standards.

Performance Analysis & Optimization

• Define, track, and report on campaign KPIs including open rates, click‑through, conversion, and revenue attribution.
• Conduct regular journey performance reviews and translate findings into iterative improvements.
• Provide post‑campaign readouts and strategic recommendations to marketing and leadership teams.
• Partner with CRM, data engineering, and creative teams to align on audience strategy, content requirements, and technical dependencies.
• Work with the analytics team to ensure campaign data flow correctly into reporting and attribution models.
• Contribute to MarTech capability planning and help evaluate new AJO features and Adobe release updates.

Requirements

Technical Skills

• Expert – 3+ years hands‑on journey builds
• Adobe Experience Platform (AEP)
• Advanced – triggers, webhooks, real‑time events
• Advanced – email, push, SMS, in‑app
• Proficient – offer decisions, rules
• Proficient – hypothesis design & analysis
• Journey & Campaign Analytics
• Strong – KPI tracking, performance reporting
• Stakeholder Management

Nice to Have

• Experience with Adobe Analytics, CJA, or RT‑CDP.
• Familiarity with HTML/CSS for email template customization.
• Understanding of SFTP/API-based data integrations.
• Adobe certifications in Journey Optimizer or Experience Platform.
• Lead real‑time journey orchestration on a modern, enterprise‑grade Adobe stack.
• Drive measurable business outcomes across the full customer lifecycle.
• Work in a collaborative MarTech team with access to the latest Adobe innovations.

Competitive compensation, professional developmentbudget, and flexible working.