AJO Consultant

Kaygen Consulting; India; Hybrid; INR 180,000 - 280,000; Full time

Job summary

Kaygen Consulting in India seeks an experienced Adobe Experience Platform (AEP) / Adobe Journey Optimizer professional to design, configure, and implement marketing technology solutions. You will work with customer data models (XDM), build journeys, segmentation and personalization, write SQL queries, and collaborate with stakeholders across teams to deliver scalable Martech implementations.

The ideal candidate will have 6+ years in Digital Marketing/MarTech, 4+ years with Adobe technologies,

Qualifications

• 6+ years of overall experience in Digital Marketing / MarTech
• 4+ years with Adobe technologies (AEP/AJO)
• Strong SQL/database experience
• Experience with customer data models and XDM
• Experience designing journeys, segmentation, and personalization
• Excellent communication and client-facing skills

Responsibilities

• Implement AEP and AJO solutions including design, configuration, and deployment.
• Work with XDM-based customer data models.
• Design marketing data models for segmentation, personalization, and campaigns.
• Develop and run SQL queries for data analysis and validation.
• Integrate databases such as SQL, Oracle, or Teradata.
• Define keys, joins, filters, and data relationships.
• Configure and validate journeys, segmentation, and campaign logic in AJO/AEP.
• Collaborate with stakeholders and cross-functional teams to deliver solutions.
• Apply JavaScript/Python or similar scripting as required.
• Understand HTML/CSS basics for integration considerations.

Skills

AEP / AJO expertise

MarTech / Digital Marketing

SQL / Database

XDM / data models

Customer journeys / personalization

Stakeholder communication

Tools

Adobe Experience Platform

Adobe Journey Optimizer

Oracle

Teradata

SQL

Job description

We are looking for an experienced Adobe Experience Platform / Adobe Journey Optimizer professional with strong expertise in MarTech, digital marketing, customer data, and marketing technology implementation.

Key Responsibilities

• Work on Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) implementations, including solution design, configuration, and implementation.
• Understand and work with complex customer data models, preferably Experience Data Model (XDM).
• Design and implement marketing data models to support customer segmentation, personalization, and campaign requirements.
• Develop and execute SQL queries for data analysis, validation, filtering, aggregation, and joining data across multiple sources.
• Work with databases such as SQL, Oracle, Teradata, or similar technologies.
• Define and work with keys, indexes, joins, filters, aggregates, and data relationships.
• Understand customer attributes, behaviors, and marketing objectives to build effective journeys and conditional rules.
• Configure and validate customer journeys, segmentation, personalization, and campaign logic in AJO/AEP.
• Collaborate with business stakeholders, technology teams, and line-of-business teams to understand requirements and deliver solutions.
• Use programming/scripting knowledge in JavaScript, Python, PHP, or similar languages as required.
• Have a good understanding of HTML and CSS.
• Troubleshoot data, journey, and implementation issues and recommend improvements.
• Independently interact with customers and stakeholders with strong communication and articulation skills.
• Coordinate implementation activities across multiple teams and ensure timely delivery.

Mandatory Skills

• Adobe Journey Optimizer (AJO)
• Adobe Experience Platform (AEP)
• Strong MarTech / Digital Marketing experience
• SQL / Database expertise
• Understanding of XDM / complex data models
• Experience with customer journeys, segmentation, and conditional logic
• Good communication and client-facing skills

Good to Have

• Adobe Experience Cloud / Adobe Experience Manager ecosystem
• Adobe Web SDK / Analytics
• Oracle / Teradata
• JavaScript or Python
• HTML/CSS
• Experience with marketing campaign implementation and personalization

Required Experience

6+ years overall experience, with 4+ years of relevant experience in Digital Marketing / MarTech / Adobe technologies.

Ideal Candidate

The ideal candidate should be technically strong in AEP/AJO, comfortable working with customer data and databases, and capable of independently communicating with customers and business stakeholders.