Search Engine Optimization Specialist

praella - Shopify Platinum Partner; Surat; Sur place; INR 500 000 - 800 000; Plein temps

Résumé du poste

praella - Shopify Platinum Partner in Surat is seeking a full-time on-site SEO Specialist to plan and execute Shopify ecommerce SEO strategies, aiming to grow organic traffic and search visibility for clients.

You will conduct keyword research, audits, and content optimization, manage link-building initiatives, and collaborate with design, development, and marketing teams to implement best practices and deliver regular performance reports.

Qualifications

• Strong skills in Keyword Research and On-Page SEO for ecommerce and Shopify-based websites.
• Skills in SEO Audits and Web Analytics to assess site health, track performance, and generate insights.
• Skills in Link Building and outreach to build high-quality backlinks and improve domain authority.
• Familiarity with SEO tools (Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz) and basic HTML/CSS for technical SEO implementation.
• Strong analytical and problem-solving abilities; attention to detail; ability to interpret data into clear recommendations.
• Effective communication and collaboration skills to work with cross-functional teams in design, development, and marketing.
• Relevant experience in SEO for ecommerce or Shopify stores and a bachelor’s degree in marketing, communications, computer science, or related field are preferred.

Responsabilités

• Plan and execute SEO strategies to increase organic traffic and search visibility for Shopify-based ecommerce clients.
• Perform keyword research and conduct technical and on-page SEO audits.
• Optimize site structure and content; monitor rankings and performance.
• Develop and manage link-building initiatives; collaborate with designers, developers, and content teams.
• Prepare regular performance reports and actionable recommendations.
• Stay current with search engine updates and industry trends.

Connaissances

Keyword research

On-page SEO

SEO audits

Web analytics

Link building

Outreach

HTML/CSS basics

Analytical thinking

Communication skills

Collaboration

Formation

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Computer Science

Related field degree

Outils

Google Search Console

Google Analytics

Ahrefs

SEMrush

Moz

Description du poste

Role Description

This full-time, on-site Search Engine Optimization Specialist role is based in Surat. The specialist will be responsible for planning and executing SEO strategies to increase organic traffic and search visibility for Shopify-based ecommerce clients. Day-to-day tasks include performing keyword research, conducting technical and on-page SEO audits, optimizing site structure and content, monitoring rankings, and analyzing performance using web analytics tools. The role also involves developing and managing link-building initiatives, collaborating with designers, developers, and content teams to implement SEO best practices, and preparing regular performance reports and actionable recommendations. The specialist will stay current with search engine algorithm updates, industry trends, and emerging tools to continuously refine SEO strategies.

Qualifications

• Candidates should possess strong skills in Keyword Research and On-Page SEO for ecommerce and Shopify-based websites.
• Candidates should possess skills in SEO Audits and Web Analytics to assess site health, track performance, and generate insights.
• Candidates should possess skills in Link Building and outreach to build high-quality backlinks and improve domain authority.
• Candidates should possess familiarity with SEO tools (e.g., Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz) and basic understanding of HTML/CSS for technical SEO implementation.
• Candidates should possess strong analytical and problem-solving abilities, attention to detail, and the capacity to interpret data into clear recommendations.
• Candidates should possess effective communication and collaboration skills to work with cross-functional teams in design, development, and marketing.
• Relevant experience in SEO for ecommerce or Shopify stores and a bachelor’s degree in marketing, communications, computer science, or a related field are preferred.