Search Engine Optimization Specialist

Selfcraft Media

Rajkot

On-site

INR 350,000 - 700,000

Full time

2 hours ago

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Job summary

Selfcraft Media is a full-service digital marketing agency seeking an SEO Specialist with 1–5 years of experience. The role emphasizes on-page, off-page, and technical SEO, keyword research, content optimization, and performance tracking to boost organic rankings and traffic.

You will audit sites, optimize content and structure, monitor rankings, and collaborate with content, development, and marketing teams using GA4, GSC, Ahrefs, SEMrush, and Screaming Frog.

Qualifications

Bachelor's degree in Marketing, IT, Business, Computer Applications, or a related field.
1–5 years of proven experience in SEO.
Ability to perform comprehensive keyword research and map keywords to relevant pages and topics.
Experience conducting detailed SEO audits to identify technical, on-page, and structural issues.
Skills in ethical link building, including outreach and relationship-based acquisition of quality backlinks.
Proficiency in web analytics tools to monitor performance and derive insights.
Experience with keyword research and competitor analysis tools.
Understanding of schema markup, structured data, and website architecture.
Strong understanding of on-page SEO, including meta tags, headings, URL structure, internal linking, and content optimization.
Knowledge of current SEO best practices, search engine algorithm updates, and industry trends.
Basic familiarity with HTML/CSS and CMS platforms (e.g., WordPress) for implementing SEO recommendations.
Analytical mindset with the ability to interpret data and present clear, actionable reports.
Effective communication and collaboration skills to work with cross-functional teams.

Responsibilities

Plan and execute SEO strategies to improve organic rankings and drive qualified traffic.
Conduct SEO audits, optimize content and structure, and monitor keyword rankings.
Implement technical SEO recommendations and ethical link-building activities.
Collaborate with content, development, and marketing teams using GA4, GSC, and other tools.
Monitor Core Web Vitals and site speed; ensure proper redirects, sitemaps, and schema markup.
Prepare weekly and monthly SEO performance reports and derive actionable insights.
Identify opportunities related to GEO, AEO, featured snippets, and AI-driven search trends.

Skills

On-Page SEO

Off-Page SEO

Technical SEO

Keyword Research

Content Optimization

Performance Tracking

GA4

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Education

Bachelor's degree in Marketing, IT, Business, Computer Applications, or related field

Tools

Google Analytics (GA4)

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Google Keyword Planner

PageSpeed Insights

Google Looker Studio

SEOquake

Job description

Selfcraft Media is a full-service digital marketing agency specializing in systematic, data-driven strategies. The team focuses on crafting cutting-edge marketing solutions tailored to each client’s goals and audience. By leveraging highly influential digital marketing skills, Selfcraft Media builds personalized campaigns designed to deliver measurable results. The agency values creativity, performance, and collaboration in helping clients achieve ambitious growth objectives.

Role Description

We are seeking a results-driven SEO Specialist with 1–5 years of experience in Search Engine Optimization. The ideal candidate should have hands‑on expertise in On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, Content Optimization, and Performance Tracking. The role involves planning and executing SEO strategies to improve organic rankings, drive qualified traffic, and enhance overall website performance.

The candidate will be responsible for conducting SEO audits, optimizing website content and structure, monitoring keyword rankings, implementing technical SEO recommendations, and executing ethical link‑building activities. The SEO Specialist will collaborate with content, development, and marketing teams while leveraging tools such as Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, and Screaming Frog to track performance and identify growth opportunities.

A strong analytical mindset, up-to-date knowledge of search engine algorithms, and the ability to deliver measurable organic growth are essential for this role.

Key Responsibilities

On-Page SEO

Conduct keyword research and competitor analysis to identify growth opportunities.
Optimize website pages, landing pages, blogs, and product pages for search engines.
Create and implement SEO-friendly meta titles, meta descriptions, headings, and content structures.
Perform content audits and recommend improvements for better search visibility.
Optimize internal linking structures and website architecture.

Off-Page SEO

Develop and execute effective link‑building strategies.
Identify and acquire high-quality backlinks from relevant websites.
Monitor backlink profiles and maintain link quality.
Manage local SEO activities, business listings, and citation building.

Technical SEO

Conduct technical SEO audits and identify issues affecting website performance.
Work closely with the development team to resolve crawlability, indexing, and website performance issues.
Monitor Core Web Vitals and website speed optimization.
Implement and validate structured data/schema markup.
Ensure proper implementation of redirects, canonical tags, XML sitemaps, and robots.txt.

Analytics & Reporting

Monitor website performance using SEO tools and analytics platforms.
Track keyword rankings, organic traffic, conversions, and other SEO KPIs.
Prepare weekly and monthly SEO performance reports.
Analyze trends and provide actionable recommendations for continuous improvement.
Collaborate with content writers and marketing teams to create SEO-driven content strategies.
Identify opportunities related to GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), Featured Snippets, and AI-driven search trends.
Stay updated with Google algorithm changes and industry best practices.
Support digital marketing initiatives to maximize organic growth.

Required skills & Qualifications

Bachelor's degree in Marketing, IT, Business, Computer Applications, or a related field.
1–5 years of proven experience in SEO.
Ability to perform comprehensive keyword research and map keywords to relevant pages and topics.
Experience conducting detailed SEO audits to identify technical, on-page, and structural issues.
Skills in ethical link building, including outreach and relationship-based acquisition of quality backlinks.
Proficiency in web analytics tools (e.g., Google Analytics, Google Search Console) to monitor performance and derive insights.
Experience with keyword research and competitor analysis tools.
Understanding of schema markup, structured data, and website architecture.
Strong understanding of on-page SEO, including meta tags, headings, URL structure, internal linking, and content optimization.
Knowledge of current SEO best practices, search engine algorithm updates, and industry trends.
Basic familiarity with HTML/CSS and CMS platforms (e.g., WordPress) for implementing SEO recommendations.
Analytical mindset with the ability to interpret data and present clear, actionable reports.
Effective communication and collaboration skills to work with cross-functional teams.
Relevant experience in SEO or digital marketing; a bachelor’s degree in marketing, communications, or a related field is preferred.

Preferred Tools