SEO Specialist (B2B SaaS)

Cavintek, Inc; Chennai District; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Cavintek, Inc. is seeking an SEO Specialist with 4+ years of hands-on B2B SaaS SEO experience to drive organic growth, improve search visibility, and generate qualified leads.

You will collaborate with writers, developers and leadership to build and execute SEO strategies that increase rankings, traffic, and conversions. Responsibilities span on-page, technical, and AI SEO, including GEO, semantic search, and entity-based SEO, with a focus on AI search optimization and performance metrics.

Qualifications

• Strong understanding of on-page, off-page, technical, and AI SEO.
• Experience with keyword research, competitor analysis, and content strategy.
• Hands-on experience with Google Search Console, GA4, Screaming Frog, Semrush.
• Familiarity with WordPress CMS and HTML/CSS.
• Understanding of Core Web Vitals, schema markup, indexing, redirects, XML sitemaps, robots.txt, and canonicalization.

Responsibilities

• Develop and execute comprehensive SEO strategies aligned with business and lead generation goals.
• Perform keyword research, search intent analysis, and topic clustering for high-value B2B keywords.
• Identify content gaps, keyword opportunities, and competitive advantages through SEO research.
• Build content roadmaps that support topical authority and long-term organic growth.
• Develop SEO strategies that improve visibility across traditional search engines and AI-powered search experiences.
• Plan content that aligns with Generative Engine Optimization (GEO), semantic search, and entity-based SEO.

Skills

SEO strategy

Keyword research

Technical SEO

Content strategy

GA4

Screaming Frog

Semrush

Google Search Console

WordPress

HTML/CSS

Tools

Screaming Frog

Semrush

Google Search Console

Google Analytics GA4

WordPress

HTML/CSS

Job description

We are looking for a results-driven SEO Specialist with 4+ years of experience in B2B SaaS SEO to drive organic growth, improve search visibility, and generate qualified leads. The ideal candidate has hands-on expertise in technical SEO, content strategy, technical optimization, and performance analysis, with a strong understanding of how SEO supports the entire customer acquisition funnel.

You’ll work closely with content writers, developers, and leadership to build and execute SEO strategies that increase rankings, traffic, and conversions.

Key Responsibilities

• Develop and execute comprehensive SEO strategies aligned with business and lead generation goals.
• Perform keyword research, search intent analysis, and topic clustering for high-value B2B keywords.
• Identify content gaps, keyword opportunities, and competitive advantages through SEO research.
• Build content roadmaps that support topical authority and long-term organic growth.
• Develop SEO strategies that improve visibility across traditional search engines and AI-powered search experiences.
• Optimize content for Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity, and Bing Copilot to increase AI-driven discovery and referral traffic.
• Plan content that aligns with Generative Engine Optimization (GEO), semantic search, and entity-based SEO.
• Monitor AI search trends and adapt content strategies to maximize brand visibility across emerging search platforms.

On-Page SEO

• Optimize website pages, blogs, landing pages, and product pages for search engines.
• Create and optimize meta titles, meta descriptions, URLs, H1s, schema recommendations, and internal linking.
• Improve content quality based on search intent, readability, EEAT principles, and conversion opportunities.
• Conduct content audits to identify outdated, underperforming, and cannibalized pages.

Technical SEO

• Perform regular technical SEO audits and recommend fixes for crawlability, indexing, site architecture, redirects, Core Web Vitals, and page performance.
• Monitor and resolve indexing issues using Google Search Console.
• Use Screaming Frog and other SEO tools to identify technical issues affecting organic visibility.
• Work with developers to implement SEO best practices across the website.

Content & Growth

• Collaborate with content teams to create SEO-optimized blogs, landing pages, comparison pages, and product content.
• Ensure content aligns with user intent while supporting lead generation objectives.
• Recommend CTAs, internal linking strategies, and content enhancements to improve engagement and conversions.

AI Search Optimization (GEO)

• Develop and execute AI SEO (Generative Engine Optimization) strategies.
• Optimize content for Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot/Bing AI.
• Improve brand citations and visibility in AI-generated answers.
• Increase referral traffic from AI search engines and conversational AI platforms.
• Track and optimize AI citations using Semrush and other emerging AI visibility tools.
• Implement entity-based SEO, topical authority, and structured content strategies for LLM discoverability.
• Monitor AI search performance and identify opportunities to improve answer inclusion.

Performance & Reporting

• Track keyword rankings, organic traffic, conversions, and other SEO KPIs.
• Analyze website performance using GA4, GSC, and other SEO platforms.
• Prepare regular reports with actionable insights and recommendations.
• Measure the impact of SEO initiatives and identify opportunities for continuous improvement.

Cross-functional Collaboration

• Identify and work with developers to implement technical SEO improvements.
• Coordinate with content creators to deliver SEO-friendly digital assets.

Required Skills & Experience

• Strong understanding of on-page, off-page, technical, and AI SEO.
• Experience with keyword research, competitor analysis, and content strategy.
• Hands-on experience with:
• Google Search Console
• Google Analytics (GA4)
• Screaming Frog
• Semrush, similar SEO platforms
• Familiarity with WordPress CMS and HTML/CSS.
• Understanding of Core Web Vitals, schema markup, indexing, redirects, XML sitemaps, robots.txt, and canonicalization.
• Experience conducting SEO audits and implementing optimization recommendations.
• Excellent analytical, communication, and problem-solving skills.

Preferred Qualifications

• Experience working in a B2B SaaS company.
• Knowledge of conversion rate optimization (CRO) principles.
• Familiarity with AI-assisted SEO workflows and content optimization tools.
• Understanding of website performance optimization.

Success Metrics

• Growth in organic traffic and qualified leads.
• Improved keyword rankings for strategic target keywords.
• Increased AI search visibility and share of voice.
• Higher organic conversion rates.
• Reduced technical SEO issues and improved website health.
• Successful execution of SEO-driven content initiatives.

Note: We are looking for SEO Specialist candidates with 4+ years of experience. This position is for our Chennai location only.