Search Engine Optimization (SEO) Executive

Alviras Solutions Pvt Ltd; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Alviras Solutions Pvt Ltd is seeking a hands-on Ecommerce SEO Specialist to independently manage and execute SEO for a growing Shopify store. You’ll work directly inside Shopify to publish and implement SEO improvements, focusing on product and content pages to boost rankings, traffic and revenue.

The role rewards a practical, data-driven approach with a commercial mindset. You’ll audit technical SEO, structured data, and analytics, collaborate with developers, and help create content briefs and

Qualifications

• 2–4 years hands-on SEO experience, preferably in e-commerce.
• Strong knowledge of Shopify product and collection pages.
• Proficient with GSC, GA4, Semrush/Ahrefs, and Screaming Frog.
• Solid on-page, internal linking and structured data understanding.
• Clear written communication with developers.

Responsibilities

• Manage technical SEO: crawlability, indexation, canonical tags, sitemaps, redirects.
• Optimise Shopify product, collection and content pages for ranking.
• Conduct keyword research and map keywords to pages.
• Improve title tags, meta descriptions, headings, content, FAQs, alt text.
• Audit structured data: Product, Offer, Breadcrumb, Article, shipping, returns.
• Review GSC, GA4 and Merchant Center for issues and growth.
• Publish SEO content briefs and write short-form content.
• Identify backlink and digital PR opportunities.
• Track performance of organic traffic and revenue.

Skills

SEO expertise

Shopify knowledge

GSC/GA4 proficiency

Technical SEO

Keyword research

Content writing

Excel/Sheets

Communication with developers

Commercial mindset

Tools

Shopify

Google Search Console

GA4

Semrush

Ahrefs

Screaming Frog

Job description

Alviras Solutions is a performance-driven digital commerce team helping eCommerce brands grow with clarity, creativity, and purpose. We combine technical excellence with practical execution, improving website foundations, creating content systems, and scaling what works. If you like structured problem-solving, working with data, and building growth that compounds, this role is for you.

We are looking for a hands-on Ecommerce SEO Specialist who can independently manage and execute SEO for a growing Shopify store.

What You’ll Do

• Manage technical SEO, including crawlability, indexation, canonical tags, sitemaps, redirects, duplicate content and faceted navigation.
• Optimise Shopify product, collection and content pages for rankings, product discovery and organic revenue.
• Conduct keyword research and maintain a clear keyword-to-page strategy.
• Improve title tags, meta descriptions, headings, product content, collection copy, FAQs, image alt text and internal links.
• Work directly inside Shopify to publish and implement SEO improvements.
• Audit and monitor structured data, including Product, Offer, Breadcrumb, Article, shipping and return-policy markup.
• Review Google Search Console, GA4 and Merchant Center to identify issues and growth opportunities.
• Improve consistency across Shopify, product feeds, landing pages and structured data.
• Create SEO content briefs and write or optimise short-form website content.
• Support AEO and GEO through clear answers, comparison content, sizing guidance and authoritative information.
• Identify relevant backlink, digital PR and brand-mention opportunities.
• Publish and repurpose selected organic social content to support SEO content discovery, website traffic and brand visibility.
• Create clear development tickets for code-related changes and validate fixes after implementation.
• Track performance across organic clicks, non-brand traffic, conversions and revenue.

What We’re Looking For

• 2–4 years of hands-on SEO experience, preferably in e-commerce.
• Strong practical knowledge of Shopify product pages, collection pages, themes and website settings.
• Experience with Google Search Console, GA4, Semrush or Ahrefs, and Screaming Frog or a similar crawler.
• Strong understanding of technical SEO, on-page SEO, internal linking and structured data.
• Ability to research, execute, test and report SEO improvements.
• Good Excel or Google Sheets skills.
• Clear writing skills for collection content, FAQs, metadata and website copy.
• Ability to communicate technical requirements clearly to developers.
• A commercial mindset focused on traffic quality, product discovery, conversions and revenue.

Good to Have

• Basic knowledge of HTML, CSS and Shopify Liquid.
• Experience with Google Merchant Center and product feeds.
• Understanding of Core Web Vitals and PageSpeed Insights.
• Experience with digital PR, backlink outreach or content-led link building.
• Familiarity with CRO and e-commerce customer journeys.

You’ll Thrive Here If You

• Are a doer who enjoys executing work yourself.
• Take ownership without waiting for constant instructions.
• Enjoy working directly inside Shopify.
• Can manage multiple SEO priorities in an organised manner.
• Focus on measurable growth rather than only rankings and reports.
• Want to grow into a strong e-commerce SEO expert over the long term.