Seo Manager

Equentis Wealth Advisory; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Equentis Wealth Advisory Services Limited is seeking a Manager-SEO to drive organic growth and own end-to-end SEO initiatives. You will audit, optimize, and measure performance while coordinating with IT, content, and design teams to deliver best-in-class campaigns.

You will manage a technical backlog, develop multilingual and multiregional SEO strategies, and stay ahead of trends to boost organic visibility and conversions.

Qualifications

• 6-8 years of experience in SEO.
• Hands-on experience with SEO tools (SEMRush, AHREF, GA, GMB, GTM).
• Ability to prioritize tasks and execute with a strong bias for action.
• Excellent communication skills and user empathy.
• Strong strategic thinking and market/competitive analysis.
• Experience writing/editing content for ads, landing pages, and descriptions.

Responsibilities

• Develop and implement SEO strategies; drive organic traffic via audits, keyword research, content optimization, and competitor analysis.
• Collaborate with product and content teams to prioritize opportunities and execute SEO changes.
• Create and refine processes to embed SEO in web content, paid search, social, and PR; manage technical backlog.
• Lead link-building strategies across geographies and monitor Core Web Vitals and site speed.
• Report on SEO and CRO performance; track rankings, organic traffic, conversions, and YouTube SEO.
• Coordinate with content and development teams to ensure SEO best practices are applied site-wide.
• Conduct competitive analysis to identify opportunities and trends in SEO.

Skills

SEO

Keyword research

Content optimization

Analytics

Project management

Cross-functional collaboration

Tools

SEMRush

AHREF

Google Analytics

Google My Business

Google Tag Manager

Job description

Manager-SEO

Hiring organization: Equentis Wealth Advisory Services Limited, Lower Parel, Mumbai

Company profile: A fast-growing SEBI registered Fintech with 1Mn+ registered users on the path to becoming a unicorn by 2025. With a team size of 500+ and growing, centres across Mumbai, Delhi, Bangalore & Pune we are ramping up aggressively for the exciting next phase of growth.

What is the role?

We are looking for a passionate SEO practitioner to contribute the growth of organic acquisition vertical. will research, ideate & execute own SEO best practices from start to finish along with the

technical backlog. Youll leverage your expertise in SEO, ad tech, analytics & project management while partnering cross-functionality with IT, creative and content teams to deliver best-in-class SEO

campaigns.

Key responsibilities

A) Developing and implementing SEO strategies: - - -

Drive organic search traffic by conducting site audits, keyword research, content optimization, and competitor analysis.

Work with product teams to prioritize opportunities and drive execution.

Champion SEO content and ongoing trends with thorough competitive research.

B) Create, improve and build processes / methodologies to ensure SEO is incorporated in web content development process, paid search, social and PR with: - - - - -

Hands on experience on SEO tools like SEMRush, AHREF, Google Analytics, Google My Business, Google Tag Manager

Expertise of Core Web Vitals, Page loading speed, troubleshooting other technical SEO issues.

Design and implement a link building strategy for various websites across different geographies.

Identify and improve website crawling and indexing, page speed, user experience, and mobile-friendliness.

Good technical understanding of website usability, server logs, structured data, XML

sitemaps, website performance and content management.

C) Reporting on SEO & CRO performance to provide regular reports on key metrics such as search engine rankings, organic traffic, and conversions. Also, YouTube SEO. Oversee the measurement

and tracking of site rank factors, keywords, internal and external links, and site content while setting measurable goals that can demonstrate improvement in organic traffic.

D) Collaborating with other teams such as content and development, to ensure that SEO best practices are being implemented throughout the company's website.

E) Conducting competitive analysis to identify areas of opportunity and areas where the company

may be falling behind in terms of SEO. Keeping up-to-date with SEO trends and best practices

for thought leadership

What are we looking for?

• 6-8 years of experience in SEO
• Hands on experience on SEO tools like SEMRush, AHREF, Google Analytics, Google My Business, Google Tag Manager
• Ability to prioritize all the tasks and initiatives with focus on execution, strong bias for action
• Excellent verbal and written communication skills: Ability to have deep empathy for users and to adapt how you communicate to best reach and engage your audience
• Demonstrated strength in strategic thinking/market analysis /competitive analysis.
• Comfortable writing and editing content for ad copies, landing page snippets, descriptions,
• etc.

Note: Handling Multilingual & Multiregional SEO with BFSI industry experience is a plus.

Must Haves:

• Customer-first approach: That’s the North Star. Everything we do is to make our users investment experience better & rewarding.
• Ownership: We don’t just sport lab coats, but we experiment—a lot. And we take ownership.
• Data-driven: The source of truth. Simple as that.

Location- Lower Parel, Mumbai

Working days- Monday to Friday + last 2 Saturday are working