Search Engine Optimization Executive

BotLab Dynamics; Delhi; On-site; INR 700,000 - 1,100,000; Full time

Job summary

BotLab Dynamics seeks a results-driven SEO Specialist to plan, build, and execute our organic search strategy across India and EMEA. This high-ownership role covers technical audits, keyword architecture, content direction, and emerging answer-engine visibility.

You will own organic growth as a measurable business channel, driving rankings, traffic, and qualified leads while collaborating with content, design, and engineering teams.

Qualifications

• 4+ years of hands-on SEO experience with measurable growth results.
• Proven track record across India and EMEA markets.
• Strong knowledge of Google ranking factors and algorithm updates.
• Experience with GA4, GSC, Ahrefs, SEMrush, and Screaming Frog.

Responsibilities

• Plan, build, and execute the end-to-end SEO strategy for India and EMEA.
• Develop keyword clusters, intent mapping, and topical authority programs.
• Execute AEO and GEO strategies for AI-powered search visibility.
• Conduct regular technical SEO audits and guide site architecture and Core Web Vitals improvements.
• Collaborate with content, design, business, PR, and software teams.

Skills

SEO strategy

Multi-region experience

Data-driven decision making

Clear communicator

Tools

Google Analytics (GA4)

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Job description

We are looking for a results-driven SEO Specialist to plan, build, and execute our organic search strategy across India and EMEA. This is a high-ownership role for someone who can handle everything from technical SEO audits and keyword architecture to content direction and emerging answer-engine/generative-search visibility. You'll own organic growth as a measurable business channel, driving search rankings, qualified organic traffic, and organic leads across multiple regions and markets.

Key Responsibilities:

• Plan, build, and execute the end-to-end SEO strategy for India and EMEA, covering technical SEO, on-page, off-page, content, and international/multi-region SEO
• Build search and content growth through keyword clusters, search-intent frameworks, topical authority programs, and pillar-cluster content models tied to measurable commercial outcomes such as traffic, leads, and conversions
• Execute AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies to improve brand visibility, citations, and representation across AI-powered search, answer engines, and emerging discovery platforms
• Research and plan the SEO content strategy across blogs, landing pages, and thought-leadership content, aligning every piece with user intent, SERP features, and conversion goals
• Own technical SEO health by running regular site audits, resolving crawling and indexing issues, and guiding site architecture, structured data, and Core Web Vitals improvements with engineering and dev teams
• Lead international SEO execution for India and EMEA, including hreflang and geo-targeting setup, region-specific keyword research, and localization alignment with regional content and marketing teams
• Plan go-to-market efforts for new regions and markets through SEO and content, identifying priority markets, keyword opportunity, and competitive gaps
• Track, analyze, and report performance using analytics tools, translating data into clear business impact and actionable recommendations
• Stay ahead of Google Core Updates, E-E-A-T, Helpful Content guidelines, and emerging AI-search behavior, adapting strategy proactively
• Collaborate cross-functionally with content, design, business, PR, and software teams.

Requirements:

• 4+ years of hands-on SEO experience with a track record of measurable organic growth results
• Proven experience managing SEO across multiple regions, specifically India and EMEA markets
• Strong knowledge of Google ranking factors, algorithm updates, and current SEO best practices
• Hands-on proficiency with SEO and analytics tools such as Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, and Screaming Frog
• Strong command of content strategy, including keyword research, search-intent mapping, topical authority building, and pillar-cluster planning
• Working understanding of AEO and GEO principles and how content is surfaced, cited, and represented in AI-powered and generative search experiences
• Ability to read performance data and turn it into prioritized, business-relevant recommendations rather than just reporting metrics
• Clear, confident communicator who can align content, design, and engineering teams around an SEO roadmap without needing constant hand-holding

Preferred Qualifications:

• 4-8 years of experience in SEO, Organic Growth, and Content Marketing
• Experience applying local SEO, international SEO, and e-commerce SEO
• Experience in the events, entertainment, or experiential marketing industry is a plus
• Relevant certifications such as Google Analytics, SEMrush Academy, Ahrefs Academy, or HubSpot
• Demonstrated experience navigating a Google Core Update or major algorithm shift and adjusting strategy accordingly