SEO Lead

Rhysley; India; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Rhysley is seeking an experienced SEO Manager/Lead to drive organic growth across SaaS and ecommerce platforms. You will own strategies for technical SEO, content marketing, and data-driven lead generation, leveraging AI-powered tools to stay ahead of search trends.

The role requires 8–10 years of SEO experience, work-from-office at Mohan Corporate Office, and collaboration with cross-functional teams to deliver measurable business impact.

Qualifications

• 8–10 years of proven SEO experience, preferably in SaaS or e-commerce domains.
• Strong expertise in Technical SEO, on-page SEO, and off-page SEO.
• Hands-on experience with Screaming Frog, Ahrefs, SEMrush, GA4, and Google Search Console.
• In-depth understanding of keyword ranking factors, search volume analysis, and traffic optimization.
• Experience in data-driven SEO, lead generation, and performance optimization.

Responsibilities

• Develop, execute, and optimize comprehensive SEO strategies to increase organic visibility, traffic, and lead generation.
• Lead Technical SEO initiatives including schema markup, canonicalization, XML sitemaps and crawl budget optimization.
• Manage on-page and off-page SEO, including metadata, content structure, and link-building strategies.
• Lead SEO-driven content strategies, perform keyword research and develop content clusters and pillar pages.
• Leverage AI-powered tools and advanced optimization techniques to stay ahead of search trends.

Skills

SEO leadership

Technical SEO

Content marketing

AI-powered optimization

Data-driven lead generation

SaaS knowledge

Education

Bachelor's degree in Marketing/CS

Tools

Screaming Frog

Ahrefs

SEMrush

GA4

Google Search Console

Job description

Job Description: SEO Manager/Lead

Position: SEO Manager
Experience: 8 to 10 Years
Location: Mohan Corporate Office (Work from Office Only)
Employment Type: Full-Time
Working Days: 5 Days a Week

Job Summary

We are seeking an experienced and performance-driven SEO Manager/Lead to lead our organic growth strategy across SaaS and e-commerce platforms. The role requires strong expertise in AI-powered optimization, technical SEO, content marketing, and data-driven lead generation. The ideal candidate will be responsible for driving sustainable organic traffic, improving keyword rankings, and converting traffic into measurable business outcomes while staying ahead of evolving search technologies such as AIO, GEO, LLM, and AEO.

Key Responsibilities

SEO Strategy & Growth

• Develop, execute, and optimize comprehensive SEO strategies to increase organic visibility, qualified traffic, and lead generation.
• Drive data-driven decision-making using SEO analytics, keyword performance, and search volume insights.
• Manage and control organic traffic growth aligned with business and revenue goals.

Technical SEO

• Lead all Technical SEO initiatives, including:
• Schema markup implementation
• Canonicalization
• XML sitemap management
• robots.txt configuration
• Crawl budget optimization
• Core Web Vitals improvements
• Conduct regular website audits and issue resolution using Screaming Frog and related tools.
• Ensure optimal site architecture, internal linking, crawlability, and indexation.

On-Page & Off-Page SEO

• Manage and optimize on-page SEO, including metadata, content structure, keyword placement, and internal linking.
• Execute and scale off-page SEO and link-building strategies focused on high-authority and relevant domains.
• Monitor backlink profiles, toxic links, and domain authority growth.

Content & Keyword Strategy

• Lead SEO-driven content marketing strategies, including:
• Keyword research based on ranking potential and search volume
• Competitor and content gap analysis
• Development of content clusters and pillar pages
• Collaborate with content teams to ensure SEO alignment across blogs, landing pages, and product content.

AI, Search Innovation & Optimization

• Leverage AI-powered SEO and content tools such as SurferSEO, Clearscope, ChatGPT, Jasper, and Frase.
• Implement and optimize strategies for AIO (AI Optimization), GEO (Generative Engine Optimization), LLM-based search, and AEO (Answer Engine Optimization).
• Stay updated with Google algorithm changes, AI-driven search trends, and emerging SEO best practices.

Analytics & Reporting

• Track, analyze, and report SEO performance using:
• Google Analytics 4 (GA4)
• Google Search Console (GSC)
• Ahrefs, SEMrush, Screaming Frog
• Monitor KPIs including keyword rankings, organic traffic, CTR, conversions, and lead quality.
• Present actionable insights and performance reports to stakeholders.

Team & Cross-Functional Collaboration

• Manage and mentor a small SEO/content team to deliver consistent and measurable results.
• Collaborate with product, design, development, and marketing teams to integrate SEO into campaigns and product launches.

Required Skills & Experience

• 810 years of proven SEO experience, preferably in SaaS or e-commerce domains.
• Strong expertise in Technical SEO, on-page SEO, and off-page SEO.
• Hands-on experience with Screaming Frog, Ahrefs, SEMrush, GA4, and Google Search Console.
• In-depth understanding of keyword ranking factors, search volume analysis, and traffic optimization.
• Experience in data-driven SEO, lead generation, and performance optimization.
• Excellent analytical, communication, and project management skills.

Preferred Qualifications

• Experience with AI content generation tools and programmatic SEO.
• Working knowledge of HTML, CSS, and JavaScript for SEO troubleshooting.
• Understanding of CRO and UI/UX principles.
• Bachelor’s degree in Marketing, Computer Science, or a related field.file