Search Engine Optimization Executive

Identixweb Limited; Surat; On-site; INR 450,000 - 650,000; Full time

Job summary

Identixweb Limited is seeking an experienced SEO Specialist to lead and optimize search engine strategies for its websites and client projects. You will focus on on-page, off-page, and technical SEO, conduct keyword research, optimize content, and monitor performance to drive organic traffic and lead generation.

The ideal candidate has 3–5 years of hands-on SEO experience, proficient in analytics tools (GA4, Google Search Console) and SEO platforms, and can translate data into actionable

Qualifications

• 3–5 years of hands-on SEO experience.
• Proficient in On-Page SEO, Off-Page SEO, and Technical SEO.
• Experience with analytics and SEO tools.
• CMS experience with WordPress preferred.
• Strong reporting and communication skills.

Responsibilities

• Plan and execute on-page, off-page, and technical SEO strategies.
• Conduct website audits and identify opportunities for SEO improvement.
• Perform keyword research, competitor analysis, and content gap analysis.
• Optimize website content, meta tags, URLs, internal linking, and landing pages.
• Build and execute ethical link-building strategies to improve domain authority.
• Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
• Prepare SEO performance reports with actionable recommendations.
• Work closely with content writers and developers to implement SEO best practices.
• Improve website rankings, organic traffic, and lead generation.
• Manage technical SEO activities, including crawling, indexing, XML sitemaps, robots.txt, canonical tags, redirects, schema markup, and Core Web Vitals.
• Stay updated with Google algorithm changes and industry best practices.

Job description

Job Summary

We are looking for an experienced SEO Specialist to manage and improve search engine optimization strategies for company and client websites. The ideal candidate should have strong expertise in on-page, off-page, and technical SEO, keyword research, content optimization, and website performance analysis to drive organic traffic, improve search rankings, and achieve business goals.

Roles & Responsibilities

• Plan and execute on-page, off-page, and technical SEO strategies.
• Conduct website audits and identify opportunities for SEO improvement.
• Perform keyword research, competitor analysis, and content gap analysis.
• Optimize website content, meta tags, URLs, internal linking, and landing pages.
• Build and execute ethical link-building strategies to improve domain authority.
• Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
• Prepare SEO performance reports with actionable recommendations.
• Work closely with content writers and developers to implement SEO best practices.
• Improve website rankings, organic traffic, and lead generation.
• Manage technical SEO activities, including crawling, indexing, XML sitemaps, robots.txt, canonical tags, redirects, schema markup, and Core Web Vitals.
• Stay updated with Google algorithm changes and industry best practices.

Skills & Requirements

• 3–5 years of hands-on experience in SEO.
• Strong expertise in On-Page SEO, Off-Page SEO, and Technical SEO.
• Good knowledge of Basic SEO, Advanced SEO, and Technical SEO concepts and implementation.
• Hands-on experience with Google Analytics (GA4), Google Search Console, and SEO tools such as Ahrefs, SEMrush, Screaming Frog, or Moz.
• Experience with WordPress or other CMS platforms.
• Basic understanding of HTML, CSS, and website structure.
• Strong knowledge of keyword research, content optimization, link-building, and SEO reporting.
• Ability to analyze SEO data and provide actionable insights.
• Excellent communication, analytical, and problem-solving skills.