Search Engine Optimization Specialist

Ecowiser; Indore District; On-site; INR 420,000 - 640,000; Full time

Job summary

Ecowiser in Indore, India seeks an experienced SEO Specialist to develop and execute strategies that boost organic traffic and rankings. You will perform keyword research, audits, and optimization across content, tags, and URLs while collaborating with writers and designers to ensure best practices.

You will monitor analytics, report on key metrics, and identify opportunities for growth, including link-building and competitive analysis, with CM S like WordPress preferred.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience as an SEO Specialist or similar role.
• In-depth knowledge of search engine algorithms and ranking factors.
• Experience with SEO tools: GA, Search Console, Ahrefs, SEMrush, Moz.

Responsibilities

• Develop and execute SEO strategies to improve rankings and traffic.
• Conduct keyword research and optimize site content accordingly.
• Perform on-page and off-page SEO audits with actionable changes.
• Optimize meta tags, images, URLs, and content for search engines.
• Collaborate with content creators to apply SEO best practices.
• Monitor website performance using SEO tools and dashboards.
• Track organic traffic, rankings, and conversion metrics.
• Conduct competitor analysis and identify growth opportunities.
• Plan and implement link-building strategies to boost authority.

Skills

SEO expertise

Keyword research

On-page SEO

Off-page SEO

Content collaboration

Analytics & reporting

Competitor analysis

Link building

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Moz

Job description

We are seeking a talented and experienced SEO Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to increase our online presence and drive organic traffic to our website. This role requires a deep understanding of SEO best practices, a data-driven mindset, and the ability to stay up-to-date with the latest industry trends.

Key Responsibilities

• 1. Develop and execute successful SEO strategies to improve organic search rankings and drive traffic to the website.
• 2. Conduct keyword research to identify target keywords and optimize website content accordingly.
• 3. Perform comprehensive on-page and off-page SEO audits, identifying areas for improvement and implementing changes.
• 4. Optimize website content, meta tags, images, and URLs to ensure they are search engine friendly.
• 5. Collaborate with content creators to ensure SEO best practices are implemented in all written and visual content.
• 6. Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
• 7. Track and report on key SEO metrics, including organic traffic, keyword rankings, and conversion rates.
• 8. Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors.
• 9. Develop and implement link-building strategies to increase the website's authority and improve search rankings.

Qualifications

• 1. Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2. Proven experience as an SEO Specialist or similar role.
• 3. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• 4. Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
• 5. Experience with website analytics, tracking, and reporting.

Preferred Qualifications

• 1. Experience with content management systems (CMS) such as WordPress, Shopify, or similar platforms.
• 2. Knowledge of PPC and social media marketing strategies.
• 3. Understanding of local SEO and international SEO practices.
• 4. Certification in Google Analytics and/or Google Ads is a plus.