SEO Specialist

Nomadzdigital; Gurugram District; On-site; INR 600,000 - 800,000; Full time

Job summary

A digital marketing company in Gurugram is seeking an experienced SEO Specialist to develop and implement effective SEO strategies to improve website visibility and drive organic traffic. The ideal candidate should have over 4 years of experience in SEO, proficiency in SEO tools, and a strong understanding of search engine algorithms. This role offers the opportunity to lead initiatives that enhance user engagement and improve website performance.

Qualifications

• 4+ years of experience as an SEO Specialist or similar role.
• Strong understanding of search engine algorithms and ranking strategies.
• Proficiency in SEO tools required.

Responsibilities

• Conduct thorough keyword research to identify high-value opportunities.
• Optimize website content, meta tags, headers, and images for search engines.
• Conduct technical audits to identify and resolve SEO issues.

Skills

Keyword Research

On-Page Optimization

Technical SEO

Content Strategy

Link Building

Analytics and Reporting

Competitor Analysis

Updating SEO Knowledge

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Google Analytics

SEMrush

Moz

Ahrefs

Job description

We are seeking a knowledgeable and results-driven SEO Specialist to join our team.The ideal candidate will be responsible for developing and implementing effective search engine optimization (SEO) strategies to improve our website's visibility , drive organic traffic, and enhance user engagement.

Key Responsibilities:

• Keyword Research: Conduct thorough keyword research to identify high-value opportunities and optimize content accordingly.
• On-Page Optimization: Optimize website content, meta tags, headers, and images for search engines and user experience.
• Technical SEO: Conduct technical audits to identify and resolve issues related to site speed, mobile usability, indexing, and crawlability.
• Content Strategy: Collaborate with content creators to develop SEO-friendly content that aligns with targeted keywords and audience intent.
• Link Building: Develop and implement effective link-building strategies to improve domain authority and organic rankings.
• Analytics and Reporting: Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO tools, providing regular reports on progress and areas for improvement.
• Competitor Analysis: Conduct competitive analysis to identify trends and strategies within the industry to stay ahead of the competition.
• Stay Updated: Keep abreast of the latest SEO trends, algorithm updates, and best practices to ensure the company’s strategies remain effective.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience as an SEO Specialist or similar role (4+ years).
• Strong understanding of search engine algorithms and ranking strategies.
• Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs).
• Familiarity with HTML, CSS, and website development principles is a plus.
• Excellent analytical skills and attention to detail.
• Strong communication and collaboration skills.