Seo Specialist

Kappa Coffee (Cohoma Coffee); Ghaziabad District; Hybrid; INR 350,000 - 650,000; Full time

Job summary

Kappa Coffee (Cohoma Coffee) is seeking a skilled SEO Specialist to boost its online visibility from Ghaziabad, India.

You will own end-to-end SEO: on-page, off-page and technical, perform keyword research, optimize WordPress/WooCommerce pages, implement schema, track KPIs with GA4 and Search Console, and deliver actionable weekly reports. The role requires independent work, data-driven decisions, and a track record of improving organic metrics.

Qualifications

• Proven experience in implementing on-page, off-page and technical SEO.
• Strong keyword research and content gap analysis skills.
• Hands-on WordPress/WooCommerce optimization experience.
• Proficient with SEO tools: GA/GA4, GSC, Ahrefs/SEMrush/Ubersuggest, Screaming Frog.
• Able to work independently and meet deadlines.

Responsibilities

• Conduct keyword research, competitor analysis, and content gap analysis.
• Optimize product pages, category pages, blogs, meta tags, headlines, and URLs.
• Implement schema markup, improve crawlability, and site architecture.
• Monitor rankings and traffic, produce weekly performance reports.

Skills

Keyword research

On-Page SEO

Off-Page SEO

Technical SEO

WordPress WooCommerce

SEO tools

Google Analytics GA4

Google Search Console

Screaming Frog

Analytical skills

Deadline-oriented

Tools

Screaming Frog

Ahrefs

SEMrush

Ubersuggest

Google Analytics / GA4

Google Search Console

Job description

Role & responsibilities

1. On-Page Optimization

• Conduct detailed keyword research, competitor analysis, and content gap analysis.
• Optimize product pages, category pages, blogs, meta tags, headlines, internal linking, and URL structure.
• Implement schema markup, improve crawlability, and optimize site architecture.
• Improve Core Web Vitals, page experience, and mobile optimization.

2. Off-Page SEO

• Develop and execute link-building strategies (guest posts, outreach, high-quality backlinks).
• Manage local citations, business listings, and brand mentions.
• Build authority with ethical, white-hat SEO practices.

3. Technical SEO

• Perform SEO audits and fix issues related to indexing, crawling, sitemaps, and robots.txt.
• Identify and resolve technical errors on WordPress/WooCommerce platforms.
• Monitor website performance, speed optimization, image optimization, and site structure improvements.

4. Performance Tracking & Reporting

• Monitor keyword rankings, organic traffic performance, and SEO KPIs.
• Use analytics tools to generate weekly/monthly performance reports.
• Share actionable insights and recommendations to continuously improve SEO results.

Preferred candidate profile

• Strong understanding of Search Engine Algorithms & Best Practices
• Hands-on experience with On-Page, Off-Page, and Technical SEO
• Experience with WordPress, WooCommerce
• Practical knowledge of SEO tools:
• Google Analytics / GA4
• Google Search Console
• Ahrefs / SEMrush / Ubersuggest
• Screaming Frog or other audit tools
• Excellent understanding of keyword research strategies
• Strong analytical and problem-solving skills
• Ability to work independently, meet deadlines, and deliver results