Search Engine Marketing Specialist

Gamut Solutions; Kolkata District; Hybrid; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid work option

Competitive salary

Growth opportunities

Collaborative environment

Job summary

Gamut Solutions in Kolkata, India, is seeking a result-oriented SEM specialist to manage and optimize paid search campaigns. You will drive traffic and lead generation by developing effective PPC strategies across multiple search engines.

Responsibilities include keyword research, compelling ad copy creation, landing page optimization, performance tracking, and data-driven reporting. The role offers a hybrid work setup and growth opportunities within a collaborative team.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2–4 years of experience in SEM.
• Proficiency in Google Ads and other PPC platforms.
• Strong analytical and problem-solving skills.
• Excellent communication skills.

Responsibilities

• Create and manage PPC campaigns across search engines.
• Manage PPC campaigns across platforms (Google Ads, Bing Ads).
• Conduct keyword research and analysis.
• Create and manage ad copy and landing pages.
• Track and analyze campaign performance.
• Report on campaign results and make data-driven recommendations.

Skills

Analytical skills

Problem-solving

Communication skills

Education

Bachelor's degree in Marketing or related field

Job description

What role you will play in team:

You'll manage and optimize paid search campaigns to drive traffic and leads.

What you will do:

You will create and manage PPC campaigns across various search engines.

Key responsibility:

• Develop and implement paid search strategies.
• Manage and optimize PPC campaigns across platforms (Google Ads, Bing Ads).
• Conduct keyword research and analysis.
• Create and manage ad copy and landing pages.
• Track and analyze campaign performance.
• Report on campaign results and make data-driven recommendations.

Required Qualification and Skills:

• Bachelor's degree in Marketing or related field.
• 2-4 years of experience in SEM.
• Proficiency in Google Ads and other PPC platforms.
• Strong analytical and problem-solving skills.
• Excellent communication skills.

Benefits Included:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Collaborative and supportive work environment.
• Hybrid work option.

A Day in the Life:

A typical day involves managing PPC campaigns, analyzing performance data, optimizing ad copy, and reporting on results. .