SB - 1503 - Growth Lead

Keka Technologies Private Limited; Hyderabad; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Softobiz is seeking a Growth Lead to drive business growth, demand generation, brand visibility, and revenue expansion across IT services offerings. The role requires collaboration with Sales, Delivery, Leadership, and Marketing teams to generate opportunities and strengthen market presence.

The ideal candidate has a strong background in B2B marketing, enterprise sales enablement, and GTM strategy execution, with experience in ABM, analytics, and global client engagement.

Qualifications

• 10+ years in Growth Marketing or Growth Leadership roles.
• Experience in IT services, product engineering, or technology consulting.
• Strong knowledge of B2B lead generation and enterprise sales cycles.
• Proven ABM experience and pipeline creation.
• Hands-on CRM and marketing automation expertise.
• Digital marketing across LinkedIn and other platforms.
• Excellent communication and stakeholder management.
• Experience working with global clients across NA/Europe/APAC.

Responsibilities

• Define and execute growth strategies aligned with business objectives.
• Build multi-channel demand generation campaigns.
• Drive inbound and outbound lead generation for enterprise clients.
• Develop ABM programs for strategic accounts.
• Collaborate with Sales to generate qualified opportunities and pipeline.
• Support GTM initiatives and solution positioning.
• Monitor market trends and competitive landscape.
• Present growth performance to senior leadership.

Skills

Growth Marketing

Business Development

Demand Generation

Lead Generation

ABM

CRM & Marketing Automation

LinkedIn Marketing

Analytics & Data-driven

Stakeholder Management

Enterprise Sales Cycle

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Zoho CRM

Apollo

Clay

Job description

We are looking for a dynamic and strategic Growth Lead to drive business growth, demand generation, brand visibility, and revenue expansion for Softobiz technology services and solution offerings. The ideal candidate will have a strong background in IT services growth, enterprise sales enablement, digital marketing, and GTM strategy execution.

The role requires close collaboration with Sales, Delivery, Leadership, and Marketing teams to generate qualified opportunities, build strategic partnerships, and strengthen Softobiz's market presence across target geographies.

Key Responsibilities

Growth Strategy & Demand Generation

• Define and execute growth strategies aligned with Softobiz's business objectives.
• Build and manage multi-channel demand generation campaigns.
• Drive inbound and outbound lead generation initiatives targeting enterprise clients.
• Develop and execute Account-Based Marketing (ABM) programs for strategic accounts.
• Create scalable growth frameworks to improve customer acquisition and conversion rates.
• Partner with Sales teams to generate qualified opportunities and revenue pipeline.
• Support proposal development, solution positioning, and GTM initiatives.
• Identify new market opportunities, industry segments, and customer personas.
• Establish partnerships, alliances, and referral channels that accelerate business growth.

Brand & Market Positioning

• Strengthen Softobiz's employer and business brand across digital platforms.
• Collaborate on thought leadership initiatives, webinars, case studies, and industry events.
• Develop messaging and value propositions for technology services and solutions.
• Monitor market trends, competitors, and emerging technologies.

Performance Marketing & Analytics

• Manage digital campaigns across LinkedIn, Google, and industry platforms.
• Track MQLs, SQLs, pipeline contribution, and ROI metrics.
• Conduct campaign analytics, conversion optimization, and growth experiments.
• Utilize data-driven insights to improve marketing effectiveness.

Stakeholder Management

• Work closely with leadership, sales, delivery, and recruitment teams.
• Present growth reports, pipeline status, and market insights to senior management.
• Drive alignment between marketing initiatives and business objectives.

Required Skills

• 10+ years of experience in Growth Marketing, Business Development, Demand Generation, or Growth Leadership roles.
• Proven experience in IT Services, Product Engineering, Digital Transformation, or Technology Consulting organizations.
• Strong understanding of B2B lead generation and enterprise sales cycles.
• Experience in Account-Based Marketing (ABM) and pipeline creation.
• Hands-on experience with CRM and marketing automation platforms.
• Expertise in LinkedIn marketing, content strategy, and digital campaign management.
• Strong analytical, communication, and stakeholder management skills.
• Experience working with global clients, particularly North America, Europe, or APAC markets.

Preferred Skills

• Experience in SaaS, AI/ML, Cloud, Data Engineering, or Product Development domains.
• Familiarity with HubSpot, Salesforce, Zoho CRM, Apollo, Clay, or similar tools.
• Understanding of technology consulting and software services business models.
• Experience driving growth strategies for emerging technology offerings.
• Strong network within technology and startup ecosystems.

Education

• Bachelor's degree in Business, Marketing, Engineering, or a related field.