Salesforce Marketing & Data Cloud Manager

Talent Hired-the Job Store; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Talent Hired-the Job Store is seeking a Marketing Automation & CRM professional in Mumbai to design and manage end-to-end customer journeys using Salesforce Marketing Cloud. You will develop automated campaigns across Email, SMS, WhatsApp, and Push Notifications, and drive personalization using lifecycle data.

The role covers governance of the platform, data extensions, and advanced segmentation, with a focus on delivering measurable campaign performance and insights through dashboards.

Responsibilities

• Design and manage end-to-end customer journeys using Salesforce Journey Builder.
• Develop automated campaigns across Email, SMS, WhatsApp, and Push Notifications.
• Build lead nurturing, retention, loyalty, and customer engagement programs.
• Drive personalization based on customer behavior and lifecycle data.
• Optimize customer journeys through testing and analytics.
• Execute and manage campaigns through Email Studio, Mobile Studio, Journey Builder, and Automation Studio.
• Create audience segmentation strategies to improve customer targeting.
• Manage campaign calendars, approvals, testing, and deployment.
• Ensure timely delivery of campaigns aligned with business objectives.
• Own and manage the Salesforce Marketing Cloud platform.
• Manage users, permissions, business units, and governance processes.
• Monitor platform performance, automation workflows, and data synchronization.
• Maintain Data Extensions, Contact Builder configuration, and subscriber management.
• Build customer segments using Contact Builder and Data Extensions.
• Develop advanced segmentation using customer lifecycle and engagement data.
• Monitor campaign KPIs including open rates, CTR, conversion rates, engagement, retention, and unsubscribe rates.
• Create dashboards and performance reports with actionable insights.
• Develop SQL queries for segmentation and reporting.
• Create dynamic content using AMPscript and SSJS.
• Support integrations with Salesforce Sales Cloud, Service Cloud, CDPs, websites, mobile apps, and third-party MarTech platforms.
• Partner with technology teams on API-based integrations and automation initiatives.
• Ensure adherence to data privacy and compliance requirements.
• Monitor email deliverability, sender reputation, bounce rates, and complaint rates.
• Drive campaign governance, consent management, and operational best practices.

Skills

Campaign management

Analytics

SQL

Segmentation

Tools

Salesforce Marketing Cloud

Email Studio

Mobile Studio

Journey Builder

Automation Studio

Data Extensions

Contact Builder

AMPscript

SSJS

APIs

Job description

Key Responsibilities

Marketing Automation & Customer Journey Management

• Design and manage end-to-end customer journeys using Salesforce Journey Builder.
• Develop automated campaigns across Email, SMS, WhatsApp, and Push Notifications.
• Build lead nurturing, retention, loyalty, and customer engagement programs.
• Drive personalization based on customer behavior and lifecycle data.
• Optimize customer journeys through testing and analytics.

Campaign Management

• Execute and manage campaigns through Email Studio, Mobile Studio, Journey Builder, and Automation Studio.
• Create audience segmentation strategies to improve customer targeting.
• Manage campaign calendars, approvals, testing, and deployment.
• Ensure timely delivery of campaigns aligned with business objectives.

Salesforce Marketing Cloud Administration

• Own and manage the Salesforce Marketing Cloud platform.
• Manage users, permissions, business units, and governance processes.
• Monitor platform performance, automation workflows, and data synchronization.
• Maintain Data Extensions, Contact Builder configuration, and subscriber management.

CRM, Data & Analytics

• Build customer segments using Contact Builder and Data Extensions.
• Develop advanced segmentation using customer lifecycle and engagement data.
• Monitor campaign KPIs including open rates, CTR, conversion rates, engagement, retention, and unsubscribe rates.
• Create dashboards and performance reports with actionable insights.

Technical Development & Integration

• Develop SQL queries for segmentation and reporting.
• Create dynamic content using AMPscript and SSJS.
• Support integrations with Salesforce Sales Cloud, Service Cloud, CDPs, websites, mobile apps, and third-party MarTech platforms.
• Partner with technology teams on API-based integrations and automation initiatives.

Governance & Compliance

• Ensure adherence to data privacy and compliance requirements.
• Monitor email deliverability, sender reputation, bounce rates, and complaint rates.
• Drive campaign governance, consent management, and operational best practices.