Salesforce Marketing Cloud Developer

Shashwath Solution; Dadri; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Shashwath Solution in Dadri, Uttar Pradesh, is seeking an experienced Salesforce Marketing Cloud Developer to design and implement multi-channel campaigns. You will translate marketing goals into technical solutions, oversee data integrations, and collaborate with marketing teams.

Ideal candidates have 8+ years in Salesforce, 5+ years in SFMC, and strong skills in Journey Builder, email/SMS campaigns, and APIs. The role offers a challenging environment and opportunities to lead large projects.

Qualifications

• Bachelor's degree or equivalent level in a technical role (Salesforce preferred).
• 8+ years Salesforce experience and 5+ years SFMC experience are required or preferred.
• Strong understanding of customer journey mapping, segmentation and marketing automation strategies.

Responsibilities

• Leverage SFMC and Journey Builder to execute multi-channel campaigns (email, SMS, social, push).
• Develop customer segmentation strategies to target campaigns.
• Collaborate with Marketing teams to translate goals into technical campaigns and provide guidance.

Skills

Salesforce Marketing Cloud

Overall Salesforce experience

Customer journey mapping

Segmentation

Marketing automation

Agile development

APIs (REST/SOAP)

Education

Bachelor's degree or equivalent

Tools

VisualForce

Lightning

Apex

HTML5

CSS3

jQuery

Angular

Bootstrap

REST API

SOAP API

Job description

Years of Experience:

• Salesforce Marketing Cloud Experience 5+ Years
• Overall Salesforce Experience 8+ years

Preferred Certifications:

• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Developer

Key Responsibilities

• Salesforce Marketing Cloud and Journey Builder (SFMC)
• Leverage expertise in SFMC to execute multi-channel marketing campaigns in email, SMS, social media, Push Notifications and more.
• Develop customer segmentation strategies to target marketing efforts to specific populations.
• Work with Marketing teams closely to translate the goals of marketing initiatives into strategic campaigns, providing technical guidance, and ensuring smooth execution.

Additional Expertise

• Meet business requirements in terms of integrations to other systems, such as unique channel API integrations.
• Translate complex technical concepts into necessary implementation detail and vice versa, translate those concepts to stakeholders in a digestible way.
• Serve as senior level developer for Salesforce.com
• Develop high quality, scalable customized solutions within the Salesforce platform to support critical business functions and meet project objectives, requirements and company goals
• Contribute to the entire development cycle (analysis, design, code, test, initial pilot/production launch, deploy and production support)
• Should be able to work in a multi-vendor environment and able to adapt to the changing needs
• Remains current on new Salesforce features and functionality and provides recommendations for process improvements

Competencies:

• Bachelors degree or equivalent level of industry experience in a technical role, developing deep expertise in Salesforce technologies.
• Strong understanding of customer journey mapping, segmentation within Salesforce, and marketing automation strategies.
• Proficiency in configuration and customizations within the Salesforce platforms
• Experience with data analysis and A/B testing, including interpretation of metrics.
• Solid understanding of Salesforce platform, features and governor limits
• Strong understanding of Salesforce best practices and design patterns
• Strong understanding of relational database concepts and designs
• Experience working with VisualForce pages, Lightning, Apex programming
• Experience working with integrating 3rd party systems with Salesforce and various web technologies (HTML5, CSS3, jQuery, Javascript, JS frameworks like Angular, Bootstrap) preferred
• Experience using SOAP, REST and other communication protocols and mechanisms
• Experience in Agile development preferred