Salesforce Marketing Cloud Developer

Lancesoft; Bangalore Rural, Bengaluru, Gurugram District; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Lancesoft is seeking an experienced Salesforce Marketing Cloud Developer/Consultant to drive SFMC implementations in Bangalore. You will design journeys, automate campaigns, and optimize data models using Data Extensions, AMPscript and SSJS.

You will work with Email Studio, Journey Builder, Mobile Studio and Content Builder, collaborating with stakeholders to gather requirements, perform UAT and ensure deliverability. Salesforce Admin/Marketing Cloud certs are a plus.

Qualifications

• 4+ years of hands-on SFMC development and implementation.
• Proficient with Email Studio, Journey Builder, Automation Studio, Contact Builder and Content Builder.
• Experience designing customer journeys, automated campaigns, segmentation and personalization.
• Hands-on AMPscript, SSJS, HTML, CSS, SQL, Data Extensions and Dynamic Content.
• Experience building complex automations in Automation Studio (SQL, Import/Export, Data Extract).
• Knowledge of Journey Builder configurations and testing.
• Experience with SFMC Connector and Salesforce CRM integrations.
• Understanding of subscriber management, deliverability and sender profiles.
• Experience with Mobile Studio and cross-channel campaigns.
• Familiarity with Salesforce Data Cloud concepts and Personalization/Interaction Studio (if applicable).
• REST API integrations, data migration, and stakeholder documentation.
• Salesforce certifications (Marketing Cloud Admin, Email Specialist, Salesforce Admin) preferred.

Responsibilities

• Design and implement SFMC solutions including journeys and campaigns.
• Build and optimize data models using Data Extensions and AMPscript/SSJS.
• Develop automations in Automation Studio and test end‑to‑end.
• Configure Journey Builder, entry sources, splits, waits, and testing.
• Integrate SFMC with Salesforce CRM and external systems via REST APIs.
• Collaborate with stakeholders, gather requirements and perform UAT.
• Ensure deliverability, sender profiles and suppression management.

Skills

SFMC development

Email Studio

Journey Builder

Automation Studio

Contact Builder

Content Builder

Mobile Studio

AMPscript

SSJS

HTML

CSS

SQL Queries

Data Extensions

Dynamic Content

Data Cloud concepts

REST API integrations

Postman

Salesforce CRM integration

Pardot/Account Engagement

UAT & stakeholder liaison

Tools

Salesforce Marketing Cloud

Postman

REST APIs

Job description

Job Description:

Salesforce Marketing Cloud Developer / Consultant

• 4+ years of hands‑on experience in Salesforce Marketing Cloud (SFMC) development and implementation.
• Strong experience with Email Studio, Journey Builder, Automation Studio, Contact Builder, Content Builder, and Mobile Studio.
• Expertise in designing and executing customer journeys, automated campaigns, segmentation, and personalization solutions.
• Hands‑on experience with AMPscript, SSJS, HTML, CSS, SQL Queries, Data Extensions, and Dynamic Content.
• Experience in building complex automations using Automation Studio (SQL Query Activities, Import, Export, File Transfer, Data Extract activities).
• Strong knowledge of Journey Builder configuration, including Entry Sources, Decision Splits, Wait Activities, Journey Testing, and Tracking.
• Experience with Salesforce Marketing Cloud Connector and integration with Salesforce CRM (Sales Cloud/Service Cloud).
• Good understanding of Subscriber Management, All Subscribers, Sender Profiles, Delivery Profiles, Send Classifications, Suppression Management, and Email Deliverability.
• Experience in Mobile Studio including SMS, WhatsApp, Push Notifications, and cross‑channel campaigns.
• Hands‑on experience with Salesforce Data Cloud including:
• Data Streams
• Data Model Objects (DMOs)
• Data Lake Objects (DLOs)
• Identity Resolution
• Unified Individual Profiles
• Data Graphs
• Segment Builder
• Calculated Insights
• Experience with Marketing Cloud Personalization / Interaction Studio including:
• Sitemap configuration
• Event tracking
• Behavioral segmentation
• Personalized web experiences
• Experience with Pardot / Account Engagement is preferred.
• Strong knowledge of REST API integrations, Postman, external system integrations, and data migration activities.
• Ability to gather business requirements, prepare documentation, perform UAT, and work with stakeholders.
• Salesforce certifications such as Marketing Cloud Administrator, Email Specialist, Salesforce Administrator preferred.