Salesforce Marketing Cloud & Data Cloud Specialist – FinTech

TekFriday Processing Solutions Pvt Ltd; Hyderabad; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

TekFriday Processing Solutions Pvt Ltd seeks a Salesforce Marketing Cloud (SFMC) & Data Cloud Specialist to drive multi-channel customer engagement, lifecycle automation, and data-driven personalization across FinTech products.

This role requires hands-on expertise in SFMC Journeys, Automations, Email Studio, Mobile Studio, and Salesforce Data Cloud for segmentation, identity resolution, and unified customer insights.

Qualifications

• Hands-on SFMC Journeys, Automations, Email Studio, Mobile Studio, and Data Cloud experience.
• Experience with segmentation, identity resolution, and unified customer insights.

Responsibilities

• Campaign Planning & Execution across Email, SMS, WhatsApp, Push, and In‑App channels using Salesforce Marketing Cloud.
• Build and optimize lifecycle automation journeys covering onboarding, KYC, activation, usage, cross-sell, repayments, and retention.
• Implement personalization using customer attributes, trigger events, and Data Cloud audience segments.
• Data Cloud Segmentation & Insights: create, enrich, and activate audience segments within Salesforce Data Cloud.
• Perform identity resolution, deduplication, and customer profile unification.
• Sync Data Cloud segments into SFMC for journey activation and targeted communication.
• Automation, Testing & Optimization: build and manage automation workflows via Journey Builder and Automation Studio.
• Conduct end-to-end QA, rendering tests, and journey validations.
• Execute A/B and multivariate tests to improve performance and engagement.
• Reporting & Analytics: deliver regular campaign and lifecycle performance reports.
• Analyze customer behavior and engagement trends using SFMC and Data Cloud insights.
• Recommend optimizations across lifecycle touchpoints to improve conversion and retention.
• Cross-Functional Collaboration: coordinate with Product, Growth, Risk, Data, and Compliance teams.

Skills

SFMC

Data Cloud

Journey Builder

Automation Studio

Email Studio

Mobile Studio

A/B testing

Multichannel campaigns

Personalization

Data segmentation

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Job description

We are seeking a skilled Salesforce Marketing Cloud (SFMC) & Data Cloud Specialist to drive multi-channel customer engagement, lifecycle automation, and data-driven personalization across our FinTech products.

This role requires hands‑on expertise in SFMC Journeys, Automations, Email Studio, Mobile Studio, and practical experience working with Salesforce Data Cloud for segmentation, identity resolution, and unified customer insights. You will collaborate closely with Product, Lending, Risk, Analytics, and Growth teams to deliver compliant, timely, and high-impact customer communication throughout the lifecycle.

What We Expect You To Do

• Campaign Planning & Execution
• Execute multi-channel marketing campaigns across Email, SMS, WhatsApp, Push, and In-App channels using Salesforce Marketing Cloud.
• Build and optimize lifecycle automation journeys covering onboarding, KYC, activation, usage, cross-sell, repayments, and retention.
• Implement personalization using customer attributes, trigger events, and Data Cloud audience segments.
• Data Cloud Segmentation & Insights
• Create, enrich, and activate audience segments within Salesforce Data Cloud.
• Perform identity resolution, deduplication, and customer profile unification.
• Sync Data Cloud segments into SFMC for journey activation and targeted communication.
• Data Quality, Integrations & Compliance
• Validate integrations between SFMC and Data Cloud to ensure data flow accuracy.
• Maintain data hygiene and ensure adherence to compliance frameworks such as DPDPA, TRAI, and consent management rules.
• Partner with Technology and Data teams to resolve data inconsistencies and integration issues.
• Automation, Testing & Optimization
• Build and manage automation workflows via Journey Builder and Automation Studio.
• Conduct end-to-end QA, rendering tests, and journey validations.
• Execute A/B and multivariate tests to improve performance and engagement.
• Reporting & Analytics
• Deliver regular campaign and lifecycle performance reports.
• Analyze customer behavior and engagement trends using SFMC and Data Cloud insights.
• Recommend optimizations across lifecycle touchpoints to improve conversion and retention.
• Cross-Functional Collaboration
• Work closely with Product, Growth, Risk, Data, and Compliance teams to align communication with FinTech journeys such as KYC, credit assessment, disbursement, and repayment cycles.
• Coordinate with external messaging vendors for campaign execution and deliverability improvements.