Salesforce Marketing cloud Business Analyst

Tekskills Inc.; Delhi; Sur place; INR 1 200 000 - 1 800 000; Plein temps

Résumé du poste

Tekskills Inc. is seeking a Salesforce Marketing Cloud Business Analyst (SFMC BA) with 7+ years of BA experience to drive business transformation using structured analysis, documentation, and cross-functional collaboration.

The role focuses on Lead-to-Opportunity and Lead-to-Revenue processes, enabling accurate attribution and ROI tracking. Ideal candidates will have 3+ years in Salesforce ecosystem (Sales Cloud/SFMC), strong Marketing Ops/Sales Ops background, and Salesforce BA/Admin

Qualifications

• 7+ years of Business Analyst experience.
• 3+ years in Salesforce ecosystem (Sales Cloud / SFMC preferred).
• Strong experience in Marketing Ops / Sales Ops (Lead-to-Opportunity workflows).
• Salesforce Certifications (BA / Admin) desirable.

Responsabilités

• Marketing-to-Sales Process Design (L2O) Define requirements for lead intake, scoring, and automated routing
• Design and document Lead - Account - Contact - Opportunity conversion logic
• Enable accurate campaign attribution and ROI tracking
• Optimize lead flow and reduce leakage across the funnel
• Requirements Leadership & Documentation Conduct discovery workshops to capture business requirements
• Translate requirements into Epics, User Stories & Acceptance Criteria
• Build AS-IS / TO-BE process maps (Lucidchart)
• Own Business Design Documents (BDD) and ensure Definition of Ready
• Functional Support & Collaboration Act as a bridge between business and technical teams
• Collaborate with Salesforce Architects on Flows, Apex, and integrations
• Participate in Sprint Planning, Backlog Grooming & Agile ceremonies
• Testing & Adoption Lead UAT planning, execution, and sign-off
• Create end-to-end test scenarios
• Manage defect triage and resolution tracking

Connaissances

Agile/Scrum methodologies

Stakeholder collaboration

Outils

Jira

Confluence

Lucidchart

Description du poste

Job Summary

Role & responsibilities Hiring: Salesforce Marketing Cloud Business Analyst (SFMC BA). Experience: 7+ Years. Notice period: Immediate to 15 days. We are looking for a Salesforce Marketing Cloud Business Analyst with strong expertise in Lead-to-Opportunity (L2O) / Lead-to-Revenue processes, who can drive business transformation through structured analysis, documentation, and stakeholder collaboration.

Responsibilities

• Marketing-to-Sales Process Design (L2O) Define requirements for lead intake, scoring, and automated routing


• Design and document Lead - Account - Contact - Opportunity conversion logic


• Enable accurate campaign attribution and ROI tracking


• Optimize lead flow and reduce leakage across the funnel


• Requirements Leadership & Documentation Conduct discovery workshops to capture business requirements


• Translate requirements into Epics, User Stories & Acceptance Criteria


• Build AS-IS / TO-BE process maps (Lucidchart)


• Own Business Design Documents (BDD) and ensure Definition of Ready


• Functional Support & Collaboration Act as a bridge between business and technical teams


• Collaborate with Salesforce Architects on Flows, Apex, and integrations


• Participate in Sprint Planning, Backlog Grooming & Agile ceremonies


• Testing & Adoption Lead UAT planning, execution, and sign-off


• Create end-to-end test scenarios


• Manage defect triage and resolution tracking

Qualifications / Required Qualifications

• 7+ years of Business Analyst experience


• 3+ years in Salesforce ecosystem (Sales Cloud / SFMC preferred)


• Strong experience in Marketing Ops / Sales Ops (Lead-to-Opportunity workflows)


• Expertise in Jira, Confluence, Lucidchart


• Experience in Agile/Scrum methodologies


• Salesforce Certifications (BA / Admin).