Salesforce Marketing cloud Business Analyst

Tekskills Inc.; Dadri; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Tekskills Inc. is seeking a Salesforce Marketing Cloud Business Analyst (SFMC BA) in India with 7+ years of BA experience and strong expertise in Lead-to-Opportunity processes.

This role requires stakeholder collaboration, structured analysis, and documentation to drive business transformation. Responsibilities include designing L2O workflows, converting lead data into Accounts and Opportunities, enabling campaign attribution, and guiding Agile ceremonies with Salesforce Architects.

Qualifications

• 7+ years of Business Analyst experience.
• 3+ years in Salesforce ecosystem (Sales Cloud / SFMC preferred).
• Strong experience in Marketing Ops / Sales Ops (Lead-to-Opportunity workflows).
• Expertise in Jira, Confluence, Lucidchart.

Responsibilities

• Marketing-to-Sales Process Design (L2O) Define requirements for lead intake, scoring, and automated routing.
• Design and document Lead - Account - Contact - Opportunity conversion logic.
• Enable accurate campaign attribution and ROI tracking.
• Optimize lead flow and reduce leakage across the funnel.
• Requirements Leadership & Documentation Conduct discovery workshops to capture business requirements.
• Translate requirements into Epics, User Stories & Acceptance Criteria.
• Build AS-IS / TO-BE process maps (Lucidchart).
• Own Business Design Documents (BDD) and ensure Definition of Ready.
• Functional Support & Collaboration Act as a bridge between business and technical teams.
• Collaborate with Salesforce Architects on Flows, Apex, and integrations.
• Participate in Sprint Planning, Backlog Grooming & Agile ceremonies.
• Testing & Adoption Lead UAT planning, execution, and sign-off.
• Create end-to-end test scenarios.
• Manage defect triage and resolution tracking

Skills

Business Analysis

Stakeholder Collaboration

Agile/Scrum

UAT Planning

Data Mapping

Education

Salesforce BA Certification

Salesforce Admin Certification

Tools

Jira

Confluence

Lucidchart

Job description

Job Summary

Role & responsibilities Hiring: Salesforce Marketing Cloud Business Analyst (SFMC BA). Experience: 7+ Years. Notice period: Immediate to 15 days. We are looking for a Salesforce Marketing Cloud Business Analyst with strong expertise in Lead-to-Opportunity (L2O) / Lead-to-Revenue processes, who can drive business transformation through structured analysis, documentation, and stakeholder collaboration.

Responsibilities

• Marketing-to-Sales Process Design (L2O) Define requirements for lead intake, scoring, and automated routing


• Design and document Lead - Account - Contact - Opportunity conversion logic


• Enable accurate campaign attribution and ROI tracking


• Optimize lead flow and reduce leakage across the funnel


• Requirements Leadership & Documentation Conduct discovery workshops to capture business requirements


• Translate requirements into Epics, User Stories & Acceptance Criteria


• Build AS-IS / TO-BE process maps (Lucidchart)


• Own Business Design Documents (BDD) and ensure Definition of Ready


• Functional Support & Collaboration Act as a bridge between business and technical teams


• Collaborate with Salesforce Architects on Flows, Apex, and integrations


• Participate in Sprint Planning, Backlog Grooming & Agile ceremonies


• Testing & Adoption Lead UAT planning, execution, and sign-off


• Create end-to-end test scenarios


• Manage defect triage and resolution tracking

Qualifications / Required Qualifications

• 7+ years of Business Analyst experience


• 3+ years in Salesforce ecosystem (Sales Cloud / SFMC preferred)


• Strong experience in Marketing Ops / Sales Ops (Lead-to-Opportunity workflows)


• Expertise in Jira, Confluence, Lucidchart


• Experience in Agile/Scrum methodologies


• Salesforce Certifications (BA / Admin).