Lead IT

Aliaxis; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Aliaxis seeks a seasoned Salesforce Business Analyst to lead analysis across Sales Cloud and Marketing Cloud initiatives. You will act as the liaison between business stakeholders, project teams, and technology partners, facilitating workshops and documenting BRDs, user stories, and process maps.

You will mentor junior analysts, manage communications, and drive alignment of Salesforce capabilities with business objectives, including dashboards and analytics requirements.

Qualifications

• 5-6 years of experience in Salesforce
• Educational qualifications include B.Tech, BCA, MCA or MBA
• Experience with Salesforce Sales Cloud and Marketing Cloud
• Ability to elicit requirements and translate into BRDs and User Stories
• Experience in gap analysis and process mapping
• Experience in UAT management and stakeholder management

Responsibilities

• Lead business analysis activities across Salesforce Sales Cloud and Marketing Cloud projects
• Act as the primary contact between business stakeholders, project teams, and technology partners
• Facilitate workshops, requirements gathering sessions, and solution discussions
• Drive alignment between business objectives and Salesforce capabilities
• Mentor and guide junior Business Analysts
• Manage stakeholder expectations and project communication
• Gather, analyze, document, and validate business requirements
• Prepare BRDs, User Stories, Use Cases, Process Flows and Functional Specifications
• Conduct current-state and future-state process assessments
• Perform gap analysis and recommend process improvements
• Define acceptance criteria and business success metrics
• Collaborate with Salesforce administrators, developers, and architects to design solutions
• Create process maps, workflow diagrams, data models, and business process documentation
• Support solution reviews to ensure alignment with business objectives
• Understand and optimize Lead-to-Opportunity and Opportunity-to-Order processes
• Support and enhance sales processes, lead management, account management, and opportunity management
• Assist in sales forecasting and pipeline management initiatives
• Drive sales automation and process optimization
• Define business requirements for dashboards, reports, and analytics
• Gather requirements for customer journeys, campaign management, segmentation, and personalization
• Collaborate with marketing teams to support campaign execution and automation
• Support email marketing, customer engagement, and digital marketing programs
• Define campaign tracking, measurement, and reporting requirements
• Assist in customer journey mapping and marketing effectiveness initiatives

Skills

Requirements Elicitation

BRD Development

User Story Writing

Process Mapping

Gap Analysis

UAT Management

Stakeholder Management

Lead & Opportunity Management

Campaign Management

Customer Journey Mapping

Salesforce Reports & Dashboards

CRM Analytics

Education

B.Tech

BCA

MCA

MBA

Tools

Salesforce Sales Cloud

Salesforce Marketing Cloud

CRM Analytics

Job description

Roles and Responsibility

Leadership & Stakeholder Management

• Lead business analysis activities across Salesforce Sales Cloud and Marketing Cloud projects.
• Act as the primary point of contact between business stakeholders, project teams, and technology partners.
• Facilitate workshops, requirement gathering sessions, and solution discussions.
• Drive alignment between business objectives and Salesforce capabilities.
• Mentor and guide junior Business Analysts.
• Manage stakeholder expectations and project communication.

Business Analysis & Requirement Management

• Gather, analyze, document, and validate business requirements.
• Prepare BRDs, User Stories, Use Cases, Process Flows and Functional Specifications.
• Conduct current-state and future-state process assessments.
• Perform gap analysis and recommend process improvements.
• Define acceptance criteria and business success metrics.

Solution Design & Documentation

• Collaborate with Salesforce administrators, developers, and architects to design effective solutions.
• Create process maps, workflow diagrams, data models, and business process documentation.
• Define acceptance criteria and functional requirements.
• Support solution reviews to ensure alignment with business objectives.

Salesforce Sales Cloud

• Understand and optimize Lead-to-Opportunity and Opportunity-to-Order processes.
• Support and enhance sales processes, lead management, account management, and opportunity management.
• Assist in sales forecasting and pipeline management initiatives.
• Drive sales automation and process optimization.
• Define business requirements for dashboards, reports, and analytics.

Salesforce Marketing Cloud

• Gather requirements for customer journeys, campaign management, segmentation, and personalization.
• Collaborate with marketing teams to support campaign execution and automation.
• Support email marketing, customer engagement, and digital marketing programs.
• Define campaign tracking, measurement, and reporting requirements.
• Assist in customer journey mapping and marketing effectiveness initiatives.

Requirement

• 5-6 Yrs of exp into salesforce
• B.Tech, BCA, MCA, MBA as educational qualification
• Salesforce Sales Cloud
• Salesforce Marketing Cloud
• Lead & Opportunity Management
• Campaign Management
• Customer Journey Mapping
• Salesforce Reports & Dashboards
• CRM Analytics
• Requirement Elicitation
• BRD Development
• User Story Writing
• Process Mapping
• Gap Analysis
• UAT Management
• Stakeholder Management