Salesforce Marketing Cloud Business Analyst (SFMC BA)

Net2Source LLP; Pune District; Hybrid; INR 1,500,000 - 2,100,000; Full time

Job summary

Net2Source LLP is seeking a Salesforce Marketing Cloud Business Analyst for PAN India with 9+ years of experience, including 4+ years in business analysis across campaign management and CRM. The role requires hybrid work mode, strong stakeholder management, and proficiency in data mappings, integrations, and UAT.

The ideal candidate will translate business needs into technical specs, support campaign migrations, and collaborate with cross-functional teams to optimize outbound marketing across

Qualifications

• 9+ years of overall experience, including 4+ years in Business Analysis across campaign management, CRM, and Salesforce Marketing Cloud.
• Strong expertise in requirements gathering, analysis, documentation, and stakeholder management.
• Understanding of outbound campaign operations across Voice, SMS, IVR, and/or digital marketing channels.
• Ability to translate business requirements into functional specifications and technical requirements.
• Experience with data structures, contact lists, file-based integrations, and data mapping.
• Experience supporting campaign migration, platform modernization, or transformation initiatives.
• Hands-on involvement in UAT, including test scenarios, defect triage, stakeholder validation, and business sign-off.
• Proficiency in Excel, PowerPoint, Jira, or similar project tracking tools.

Responsibilities

• Translate business requirements into detailed functional specs for Marketing Cloud campaigns.
• Collaborate with business users and technical teams to drive campaign migrations and platform modernization.
• Support UAT planning, test scenarios, and business sign-off for campaigns.

Skills

Requirements gathering

Stakeholder management

Documentation

Campaign operations

UAT

Excel

PowerPoint

Jira

Data mapping

Data integrations

Tools

Salesforce Marketing Cloud

Jira

Excel

PowerPoint

Snowflake

AcuCall

Job description

Salesforce Marketing Cloud Business Analyst

Location: PAN India

Work Mode: Hybrid

Experience: 9+ Years

Interview Process: L1 + L2

Mandatory Skills & Experience

• 9+ years of overall experience, including 4+ years in Business Analysis across campaign management, CRM, and Salesforce Marketing Cloud.


• Strong expertise in requirements gathering, analysis, documentation, and stakeholder management.


• Understanding of outbound campaign operations across Voice, SMS, IVR, and/or digital marketing channels.


• Ability to translate business requirements into functional specifications and technical requirements.


• Experience with data structures, contact lists, file-based integrations, and data mapping.


• Experience supporting campaign migration, platform modernization, or transformation initiatives.


• Hands-on involvement in UAT, including test scenarios, defect triage, stakeholder validation, and business sign-off.


• Proficiency in Excel, PowerPoint, Jira, or similar project tracking tools.

Good to Have

• NICE CXone or other contact center platform experience.


• Familiarity with Snowflake and marketing data integrations.


• Knowledge of IVR campaign platforms such as AcuCall or IVR Technology.


• Salesforce Marketing Cloud certifications.


• Experience in healthcare, patient services, or regulated industries.


• Exposure to large-scale campaign migration or platform consolidation programs.

Ideal Candidate

A strong communicator with excellent analytical, consulting, and facilitation skills who can collaborate effectively with business users, operations teams, and technical stakeholders.